David Bowie Makes Vevo History With 51 Million Video Views In One Day BOWIE BREAKS PREVIOUS RECORD HELD BY ADELE WITH 36 MILLION VIEWS
NEW YORK, Jan. 14, 2016 /PRNewswire/ -- Vevo, the world's leading all-premium music video and entertainment platform, today announced that following the music icon's passing, David Bowie's catalog drew 51M views on January 11th , the most views for any artist in one day in Vevo history. The previous record holder for same day views was Adele, whose catalog garnered 36M views when "Hello" premiered on October 23, 2015.
Vevo has over 60 videos spanning multiple decades of David Bowie's career with early hits including "Space Oddity" and "The Jean Genie," all the way to his most recent releases "Lazarus" and "Blackstar." Bowie's catalog saw a 5198% increase in views on January 11th over the average of the prior 7 days, with "Lazarus" being the most-watched video with 11.1M views.
Fans can visit the Vevo blog for a special tribute to David Bowie written by UK music journalist, Pete Paphides.
Vevo is the world's leading all-premium music video and entertainment platform with over sixteen billion monthly views globally. Vevo brings a library of 150,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music. Viewers can watch on-demand through Vevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV, the always-on broadcast-style linear music channels built by expert human programmers. Additionally, Vevo syndicates its catalogue to dozens of sites across the web giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo's massive scale and reach that has attracted more than 900 brand marketers around the globe since its launch in 2009.