Convenience Retailer Creates New Slurpee® Flavor from its Popular Quake Performance Energy Drink
IRVING, Texas, Jan. 24, 2020 /HalcyonTV/ -- Just months after making a splash with Quake, its private brand performance energy drink, 7-Eleven, Inc. will boost its Slurpee® drink lineup with an exclusive, new flavor – Quake Energy Berry Blast.
Available at participating 7-Eleven®, Stripes® and Aplus® stores while supplies last, the specially formulated, multi-berry-flavored Slurpee contains B vitamins and electrolytes and is energized with 69 mg of caffeine. A 12-ounce serving of the snow-white frozen beverage contains 1 gram of sugar.
"7-Eleven's recent private brand successes have crossed almost every beverage category from energy and sports drinks to cold-pressed juice, ready-to-drink tea and award-winning wine," said 7-Eleven President and CEO Joe DePinto. "When Quake became an instant hit last summer, Slurpee lovers immediately recognized its potential as a Slurpee flavor. Our beverage team has taken that idea and created a great product our Slurpee fans will love."
The energy drink category continues to grow with annual sales of $13.9 billion in 2019, with almost 75 percent of that being sold in convenience stores, according to industry statistics (IRI). Much of that growth is attributed to the increase in functional or performance energy drinks.
The 7-Eleven private brand team benchmarks all its new food and beverage creations against the best national brands have to offer. The goal is to create a novel item using only the highest quality ingredients, with unique benefits and flavor combinations that aren't available anywhere else.
In addition to Berry Blast, Quake energy drinks are available in: Original, Orange Fusion and Tropical Lemon flavors.
For more information about the new Quake Energy Berry Blast Slurpee drink, Quake energy drinks in cans and other exclusive beverage options at 7-Eleven stores, visit the 7-Eleven website or follow 7-Eleven and Slurpee on social media at Facebook, Twitter and Instagram.
Convenience Retailer Tops 70,000 Global Locations, More than Any Other International Chain
IRVING, Texas, Jan. 23, 2020 /HalcyonTV/ -- 7-Eleven, Inc., the company that introduced convenience retailing to the world more than 90 years ago, has hit a major growth milestone – topping 70,000 stores. Shoppers can visit the world's largest convenience retailer in 17 countries and regions around the globe. The first 7-Eleven store in India is expected to open this year, expanding the company's operations to 18 countries.
"Over 93 years we've grown from a small local ice house in Oak Cliff, Texas to a global and iconic brand that is 70,000 stores strong," said 7-Eleven President and CEO Joe DePinto. "That strength is due to a relentless focus on meeting the needs of our customers. We'll continue to place our customers at the forefront of all we do."
Last year, 7‑Eleven opened one store approximately every 3.5 hours. As 7-Eleven continues to grow, the company remains focused on its role as a good corporate citizen, addressing social and environmental issues important to customers and the communities in which they live and work.
Convenience retailing, and 7-Eleven were born in Dallas, Texas, in 1927 when an employee of The Southland Ice Company (now 7-Eleven, Inc.) began selling bread, milk and eggs from an ice dock after local grocery stores were closed. Unlike grocery stores, ice docks were open 16 hours a day, -- from 7 a.m. to 11 p.m. – seven days a week. With the invention of refrigeration eliminating the need for ice stores, Southland transformed its locations into convenient neighborhood markets.