LAS VEGAS, Jan. 31, 2020 /HalcyonTV/ -- Yesterday, Las Vegas celebrated its new campaign with special events and activations across the destination to light the town purple.
The campaign was launched on Sunday, Jan. 26 with a 60-second ad debuting the destination's new slogan "What Happens Here, Only Happens Here," which aired during the 62nd GRAMMY™ Awards. The ad continues to reinforce the legendary brand's status as the paramount purveyor of adult freedom.
To kick off the celebration, the Las Vegas Convention and Visitors Authority (LVCVA) hosted a press conference at Fremont Street Experience in Downtown Las Vegas where Governor Steve Sisolak proclaimed Jan. 30, 2020 as Only Vegas Day. Also in attendance were Brian Yost, COO of the LVCVA, Patrick Hughes, president and CEO of Fremont Street Experience and Derek Stevens, CEO of The D Las Vegas, Golden Gate Hotel & Casino and Downtown Las Vegas Events Center.
Following the proclamation ceremony, selfie-worthy Instagram pop-ups were unveiled at some of the city's most iconic locations including Fremont Street Experience, The Cosmopolitan of Las Vegas, Fountains of Bellagio, The LINQ Promenade, McCarran International Airport – Terminal 1, Grand Canal Shoppes at The Venetian Resort Las Vegas and Wynn Las Vegas. Later that evening, resort marquees up and down the Las Vegas Strip displayed #OnlyVegas messaging, while the Eiffel Tower at Paris Las Vegas, The High Roller at The LINQ Promenade and the Welcome to Fabulous Las Vegas sign glowed purple in reflection of the new campaign.
"As 2020 marks the start of a new decade, Las Vegas is at the forefront of business innovation, technological advancement, and of course, spectacular entertainment. The marquee takeover and Only Vegas activations celebrate the destination through the evolution of one of the most iconic advertising campaigns in existence. We are proud to show the world that 'What Happens Here, Only Happens Here'," said Steve Hill, CEO and president of the LVCVA. "Our research shows that with the stress and pressure of everyday life, our travelers are seeking an escape from it all, which Las Vegas has always provided. In this campaign, we give people the permission they are seeking to actually indulge in that escape."
The festivities will continue throughout the weekend including airing of the new commercial during Fremont Street Experience Viva Vision Light Show at 7 p.m. and 11 p.m. nightly. Visitors and locals alike are encouraged to visit the Instagram activations through Sunday for their chance to score special Only Vegas swag from 3:30 p.m. to 10 p.m. daily.
Also, for the first time ever, Las Vegas will run the new ad during the Super Bowl LIV pre-game festivities, this Sunday, Feb. 2, between 5:30 – 6 p.m. EST/2:30 – 3 p.m. PST. The ad features Las Vegas residency artists Shania Twain, Christina Aguilera and Aerosmith, and highlights the experiences that visitors will only have in this one-of-a-kind city.
Events and activations surrounding the launch were originally scheduled for Jan. 26 but were postponed in wake of the deaths of Kobe Bryant, his daughter Gianna and seven others out of respect for the families and Los Angeles community.
Convenience Retailer Creates New Slurpee® Flavor from its Popular Quake Performance Energy Drink
IRVING, Texas, Jan. 24, 2020 /HalcyonTV/ -- Just months after making a splash with Quake, its private brand performance energy drink, 7-Eleven, Inc. will boost its Slurpee® drink lineup with an exclusive, new flavor – Quake Energy Berry Blast.
Available at participating 7-Eleven®, Stripes® and Aplus® stores while supplies last, the specially formulated, multi-berry-flavored Slurpee contains B vitamins and electrolytes and is energized with 69 mg of caffeine. A 12-ounce serving of the snow-white frozen beverage contains 1 gram of sugar.
"7-Eleven's recent private brand successes have crossed almost every beverage category from energy and sports drinks to cold-pressed juice, ready-to-drink tea and award-winning wine," said 7-Eleven President and CEO Joe DePinto. "When Quake became an instant hit last summer, Slurpee lovers immediately recognized its potential as a Slurpee flavor. Our beverage team has taken that idea and created a great product our Slurpee fans will love."
The energy drink category continues to grow with annual sales of $13.9 billion in 2019, with almost 75 percent of that being sold in convenience stores, according to industry statistics (IRI). Much of that growth is attributed to the increase in functional or performance energy drinks.
The 7-Eleven private brand team benchmarks all its new food and beverage creations against the best national brands have to offer. The goal is to create a novel item using only the highest quality ingredients, with unique benefits and flavor combinations that aren't available anywhere else.
In addition to Berry Blast, Quake energy drinks are available in: Original, Orange Fusion and Tropical Lemon flavors.
For more information about the new Quake Energy Berry Blast Slurpee drink, Quake energy drinks in cans and other exclusive beverage options at 7-Eleven stores, visit the 7-Eleven website or follow 7-Eleven and Slurpee on social media at Facebook, Twitter and Instagram.
Convenience Retailer Tops 70,000 Global Locations, More than Any Other International Chain
IRVING, Texas, Jan. 23, 2020 /HalcyonTV/ -- 7-Eleven, Inc., the company that introduced convenience retailing to the world more than 90 years ago, has hit a major growth milestone – topping 70,000 stores. Shoppers can visit the world's largest convenience retailer in 17 countries and regions around the globe. The first 7-Eleven store in India is expected to open this year, expanding the company's operations to 18 countries.
"Over 93 years we've grown from a small local ice house in Oak Cliff, Texas to a global and iconic brand that is 70,000 stores strong," said 7-Eleven President and CEO Joe DePinto. "That strength is due to a relentless focus on meeting the needs of our customers. We'll continue to place our customers at the forefront of all we do."
Last year, 7‑Eleven opened one store approximately every 3.5 hours. As 7-Eleven continues to grow, the company remains focused on its role as a good corporate citizen, addressing social and environmental issues important to customers and the communities in which they live and work.
Convenience retailing, and 7-Eleven were born in Dallas, Texas, in 1927 when an employee of The Southland Ice Company (now 7-Eleven, Inc.) began selling bread, milk and eggs from an ice dock after local grocery stores were closed. Unlike grocery stores, ice docks were open 16 hours a day, -- from 7 a.m. to 11 p.m. – seven days a week. With the invention of refrigeration eliminating the need for ice stores, Southland transformed its locations into convenient neighborhood markets.
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