CANNABIS
LIFESTYLE BRANDING
Focused on product and quality, education and guidance VANCOUVER, March 27, 2019 /CNW/ HalcyonTV- Today marks the official launch of Houseplant, a new brand of recreational Canadian cannabis founded by Seth Rogen and Evan Goldberg in collaboration with Canopy Growth (TSX:WEED, NYSE:CGC), a global cannabis and hemp company. Houseplant is the result of years of experience and dedication, with each element and expression thoughtfully designed to make it easier for people to learn to love cannabis as much as Houseplant does.
"Houseplant is a passion we've brought to life through drive and dedication," said Seth Rogen, Co-Founder of Houseplant. "Every decision we've made for the business reflects the years of education, first-hand experience and respect we have for cannabis." "We are so proud to be launching in Canada, our home," said Evan Goldberg, Co-Founder of Houseplant. "After spending five years diligently preparing for the launch of this company, we're excited to be able to share our passion for cannabis with Canadians in this way." Houseplant is dedicated to product quality and consumer education; delivering only the highest quality cannabis product for Canadians. From the strategic partnership with Canopy Growth (the leader in Canadian cannabis production) to ensuring its product is grown in the best facilities where experts carefully oversee each plant's growth, Houseplant strains are designed to satisfy both expert and new users. To ensure an intuitive shopping and consuming experience for customers, Houseplant is launching three strains over the coming months, each with a straightforward name—Houseplant Sativa, Houseplant Hybrid and Houseplant Indica—and an easily identifiable design. The first strain, Houseplant Sativa, will be available for purchase in early April 2019 through provincially regulated retailers and online in British Columbia. The Houseplant Hybrid and Houseplant Indica strains along with softgels and pre-rolled joints will follow throughout the year, and will soon be available across all of Canada. As Houseplant's partner and the leader in cannabis production in Canada, Canopy Growth is contributing their expertise to support Houseplant's creativity and vision through its cutting-edge research, state-of-the-art manufacturing capabilities and infrastructure. "We have been getting to know the Houseplant team for quite a while now and continue to be impressed by their understanding of the cannabis consumer, attention to detail, and drive towards their vision," said Mark Zekulin, President and Co-CEO of Canopy Growth. "We could not be more excited to partner with them and work towards our shared goal of making Houseplant one of the largest cannabis brands in the world." With overall consumer education at the center of its mission, Houseplant is committed to providing a responsible and enjoyable cannabis experience for all. As leaders in cannabis, we also have an obligation to build an industry that commits to changing everything that's been wrong about cannabis. We are aware of the racial injustices that exist and will work closely with other industry leaders, legal teams, politicians and non-profits to help those unjustly incarcerated. About Houseplant Houseplant is a Canadian cannabis company founded by Seth Rogen, Evan Goldberg and partners. Houseplant is owned in partnership with Canopy Growth Corporation and offers strains of dried flower cannabis, softgel capsules and pre-rolled joints across Canada. The company is operated by a proud team of Canadians out of Toronto and is dedicated to quality, education, guidance, and elevation of cannabis to enhance the lives of Canadians. To learn more, please visit www.houseplant.com. New packaging propels products into new retail locations and doubles sales SAN DIEGO, March 26, 2019 /PRNewswire/ HalcyonTV-- Hippo Premium Packaging (hippopackaging.com), a leader in custom packaging and branding solutions for the legal cannabis industry, announced it designed a new logo and packaging for Canna Bath Co.
Jessica Bernardo, Founder and CEO of Canna Bath, had a vision for her company. She wanted an upscale image that appealed to women and could be found on the shelves at luxury retail stores. "The new packaging allowed us to get into prominent, luxury stores," Bernardo said. "Our new look is attracting customers and retailers, and has transformed our brand." The team at Hippo created a clean, fresh look for Canna Bath products by developing beautiful new packaging, featuring a new logo, specially selected pastel colors, and carefully applied metallic inks and foils. Most importantly, the new packaging has helped generate a significant increase in sales for Canna Bath. "Our sales of bath salts and bombs have doubled since we rolled out the new packaging," Bernardo said. "We are so gratefully to the Hippo team!" Kary Radestock, Co-Founder and CEO of Hippo Premium Packaging, said she loved the collaboration with Canna Bath Co. "Jessica told us that she wanted her packaging to pop," Radestock commented. "It was a fun process bringing her new brand to life and getting creative with the decorating treatments," she added. "It is especially gratifying that the new packaging is helping Canna Bath get into prominent new retail chains, as well as stimulating a terrific increase in sales." Hippo Premium Packaging, which recently won a PAC Global Leadership Award for excellence in packaging, recently celebrated its 3rd anniversary. "We have grown so much in the past 3-years, that it is a bit astonishing," Radestock said. "We not only have won prestigious awards for our work, but have also become experts in compliance, and a trusted resource for our clients," she added. "We are proud that we can provide superb branding and packaging solutions, as well as help guide our clients through the maze of rapidly evolving regulations that govern this industry." For information on Hippo Premium Packaging, call: 619-269-0939, or visit: www.hippopackaging.com. For information on Canna Bath, visit: www.cannabathco.com Senior executives hail from brands such as Google, Instagram, Yelp, BlackRock and TripAdvisorSAN FRANCISCO, March 25, 2019 /PRNewswire/ HalcyonTV-- NorCal Cannabis ("NorCal"), one of the largest vertically integrated cannabis operators in California, announced four (4) new additions to lead the company's product development, marketing strategy and brand initiatives. The new hires, all who previously hailed from notable brands, include Jeffrey Graham, Chris Gomersall, Alex Lopoukhine and Nish Nadaraja.
"NorCal's mission of bridging the strong roots and rich heritage of the cannabis industry to its bright future is reinforced by the communal skills and success of our seasoned team of experts in the marketing, retail and branding spaces," said Douglas Cortina, NorCal's Chief Executive Officer. "Under our Chief Marketing Officer, Joel Lunenfeld's leadership, the marketing team will play a critical role in ensuring NorCal continues to use cannabis as a force for good in the community." Jeffrey Graham, an expert in understanding consumer behavior and marketing effectiveness, joins NorCal as Vice President Business Intelligence. Mr. Graham has built world-class research and analytics teams for various business sectors including those in media, technology and finance. Most notably, Jeffrey led the research team at The New York Times, where he helped developed the digital subscription model which changed the trajectory of the Times' business. He also served as the head of advertising research for the Americas at Google, where his team created methodologies to better understand digital behavior. Prior to his work at Google, he worked at Twitter, where he helped develop the company's go-to market strategy, and built a research and analytics team which supported the company's clients worldwide. Most recently, Jeffrey held an executive role at BlackRock, the world's largest asset manager, where he managed a global team of researchers and data scientists. As Vice President Executive Creative Director for NorCal, Chris Gomersall will lead internal and external creative teams across all of NorCal's verticals and products including branding, design, packaging, content and marketing, retail experiences, strategic partnerships, event activations, and more. He brings a wealth of experience as he's led creative departments at various advertising agencies that have produced award winning work for the world's biggest brands. Previously, he served as a council board member for Microsoft Gaming Advertising Advisory Council and the American Association of Advertising Agencies Branded Content Committee. Most recently, Chris led creative strategy at both Facebook and Instagram. He is also the founder of Atomized, a marketing visualization platform. Currently, he sits on the board of directors at the Miami Ad School. Alex Lopoukhine joins the NorCal team as the Director of Brand and Product Marketing. Alex started his career in the cannabis industry after ten years in travel, most recently at TripAdvisor where he led global distribution and co-branding initiatives with brands like Google, Kayak, Groupon, Yelp, and more. Prior to TripAdvisor, Alex helped launch and scale the travel brand of LivingSocial, Groupon's largest competitor. Alex has received industry recognition, including acknowledgment as a Phocuswright 'Young Global Leader', advised a number of early stage companies and is a fervent advocate for refugee rights. Nish Nadaraja recently joined NorCal as Director of Retail Marketing. Prior to joining the cannabis industry, Nish was the sixth employee at Yelp, where he created the Yelp Elite Squad and was Head of Brand and Community from 2005-2010. Additionally, he has consulted and advised both start-ups and big brands in the Bay Area and has invested in six restaurants. He will use his experience in brand loyalty, hospitality and customer service to lead NorCal's retail marketing efforts. About NorCal Cannabis NorCal Cannabis (http://www.norcalcann.com/) is one of the largest vertically integrated cannabis operators in California. The Company currently operates state-of-the-art production facilities, including more than 100,000 sq. feet of indoor flower canopy, manufacturing, processing, packaging and distribution assets. NorCal also operates the leading network of statewide delivery depots, and is led by a team of experts combining 50+ years of cannabis experience in California with seasoned leadership in tech, finance and real estate. The Quality-Driven Delivery Platform Promises to Provide Exclusive Cannabis Products to Your Door in under 45 minutes LOS ANGELES, March 21, 2019 /PRNewswire/ @HalcyonTV-- Emjay launches today in Los Angeles as a premier cannabis delivery service catering to cannabis enthusiasts and recreational users across the city. The health and wellness-focused cannabis platform that also services the Oakland, California area, features a curated selection of top cannabis products hand-selected by industry favorite and Emjay partner, Mario Guzman, founder of Sherbinskis.
Priding itself on the caliber of offerings and top-notch service, Emjay only curates the highest quality products, making sure that each has been tested and verified for quality by their team of industry experts. Products available on the platform include goods from high-end cannabis companies Beboe, Bloom Farms, Kiva, and Sherbinskis. Emjay customers can expect to have their products delivered to their door within an average of 30-minutes, and all at the same price as going to a dispensary. Emjay makes its debut in the Los Angeles market in conjunction with its groundbreaking partnership with the Barneys New York flagship store in Beverly Hills and Beboe, an upscale line of cannabis vaporizer pens and edible pastilles. Emjay joins the luxury specialty retailer as its exclusive white glove delivery service for cannabis products at "The High End," a first-of-its-kind cannabis lifestyle and wellness concept shop. "As a company in an emerging market, we are given the opportunity to shatter expectations and industry norms. Partnering with an upscale cannabis brand like Beboe and providing fulfillment for a luxury retailer like Barneys New York is a clear sign that Emjay and our community are moving in the right direction, bridging the gap between cannabis culture and the mainstream," says Miranda Lee, VP of Operations and Brand at Emjay. As one of the only vertically integrated delivery platforms in the industry, Emjay holds itself to the highest of standards, taking pride in being built on compliance by fully owning their licenses and infrastructure. As Emjay looks to expand its company and its verticals, they recently announced the acquisition of Cannvis, a high-end Oakland-based cannabis delivery company, including the obtainment of its thousands of customers. To order and subscribe, please visit heyemjay.com to learn more about the delivery platform. ABOUT EMJAY Emjay is about wellness and healthy, elevated living. Whether you're new to cannabis or a seasoned "cannoisseur," we discover, test and curate the best products in the market. Making them available for 30-minute delivery to your door at the same price as going to the store. We believe everyone always deserves to feel their best. It's our job to make shopping for cannabis convenient, easy and affordable. SAN DIEGO, March 20, 2019 /PRNewswire/ -- Medical Marijuana, Inc. (OTC: MJNA), the first-ever publicly traded cannabis company in the United States, announced today that its subsidiary Kannaway® is pleased to welcome Kenneth Christopher "Skip" McClendon as a company spokesperson to help spread awareness on the benefits of hemp cannabidiol (CBD) for athletes and active consumers.
"For many, CBD is the last solution to their problems when it should actually be their first," said Kannaway® CEO Blake Schroeder. "We look forward to seeing the future positive impact of Skip sharing his experience with CBD and helping others not only see it as a last resort." McClendon played as a Defensive End in the NFL from 1987 to 1993. He was first drafted by the Cincinnati Bengals and after just two years he led them to Super Bowl XXIII. He continued to play in the NFL for multiple teams including the San Diego Chargers, the Minnesota Vikings, and the Indianapolis Colts. "I love Kannaway's CBD Salve, Gold and Premium CBD Oral Applicators, and Pure CBD Liquid," said Kannaway® Spokesperson Skip McClendon. "There was a noticeable change when I first started taking these products - my knees and shoulders felt better and the fact that I'm more relaxed now is an improvement. I'm also sleeping better." Kannaway® is the first hemp lifestyle network to legally offer hemp-based botanical CBD wellness products. McClendon joins the Kannaway® Sports division, which aims to spread awareness of the many important benefits CBD offers for professional and amateur athletes, connecting former NFL athletes with the education and products they need to help them live happier, more fulfilling lives. "For many, CBD can be a simple way to improve overall wellness where other solutions were unable to provide relief," said Medical Marijuana, Inc. CEO Dr. Stuart. "We're glad that current and former athletes, both amateur and professional, are beginning to see how CBD can help them live their lives to their fullest potential." You can learn more about the company and the other members of the Kannaway® Sports team here. For more information about Kannaway®, please visit https://kannaway.com. About Kannaway® Kannaway® is a network sales and marketing company specializing in the sales and marketing of hemp-based botanical products. Kannaway currently hosts weekly online sales meetings and conferences across the United States, offering unique insight and opportunity to sales professionals who are desirous of becoming successful leaders in the sale and marketing of hemp-based botanical products. About Medical Marijuana, Inc. We are a company of firsts®. Our mission is to be the premier cannabis and hemp industry innovators, leveraging our team of professionals to source, evaluate and purchase value-added companies and products, while allowing them to keep their integrity and entrepreneurial spirit. We strive to create awareness within our industry, develop environmentally-friendly, economically sustainable businesses, while increasing shareholder value. For details on Medical Marijuana, Inc.'s portfolio and investment companies, visit www.medicalmarijuanainc.com. To see Medical Marijuana, Inc.'s corporate video, click here. Shareholders and consumers are also encouraged to buy CBD oil and other products at Medical Marijuana, Inc.'s shop. FORWARD-LOOKING DISCLAIMER This press release may contain certain forward-looking statements and information, as defined within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Medical Marijuana, Inc. to be materially different from the statements made herein. FOOD AND DRUG ADMINISTRATION (FDA) DISCLOSURE These statements have not been evaluated by the FDA and are not intended to diagnose, treat or cure any disease. LEGAL DISCLOSURE Medical Marijuana, Inc. does not sell or distribute any products that are in violation of the United States Controlled Substances Act (US.CSA). These companies do grow, sell, and distribute hemp-based products and are involved with the federally legal distribution of medical marijuana-based products within certain international markets. Cannabidiol is a natural constituent of hemp oil. |
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