PURCHASE, N.Y., Jan. 11, 2021 /HalcyonTV/ -- The Pepsi Super Bowl Halftime Show is one of the most talked about moments in music and entertainment in the United States. With more than 100 million viewers tuning in for the spectacle and millions of fans abuzz on social in recent years, a performance this powerful cannot be contained to just one night. With boundary-bending artist and international phenom The Weeknd set to take the stage next month, Pepsi is going all-in on the Super Bowl LV Halftime Show starting now.

Pepsi is elevating the moment with its first Super Bowl Halftime Show TV spot featuring the year's headlining artist. The spot debuted during the NFL Super Wild Card games this past weekend and will continue to air throughout the NFL Playoffs and on PepsiHalftime.com - a digital fan portal providing custom AR filters, an in-depth behind-the-scenes look at this year's Pepsi Super Bowl Halftime Show and more.


"Over the past decade, the Pepsi Super Bowl Halftime Show has become one of the most anticipated, viewed, and talked about moments in music and entertainment. So, this year, instead of buying a traditional 30-second in-game Super Bowl ad, we decided to double down on the 12 minutes Pepsi already has in the middle of the game – the Pepsi Super Bowl Halftime Show," said Todd Kaplan, VP of Marketing – Pepsi. "Coming off of a year that was mostly void of live music, we are reimagining the Pepsi Super Bowl Halftime Show to ensure fans can experience The Weeknd's performance in new ways that have never been done before, with tons of exclusive access and content leading up to the show."
Pepsi is bringing the Super Bowl LV Halftime Show to life across multiple retail and digital components. Retail promotions are in markets around the country now and, in the coming weeks, more content and experiences will roll out for fans online. The campaign includes:  

• "Get Ready," a new Super Bowl Halftime Show commercial that will replace the brand's traditional :30 in-game ad. The new national spot, featuring The Weeknd and his chart-topping hit "Blinding Lights," debuted this past weekend during the NFL Super Wild Card games and will continue to air nationally leading up to the Big Game on February 7
• Specially marked Pepsi Super Bowl LV Halftime Show cans and packaging available at retailers nationwide, while supplies last. This marks the first year ever the Halftime Show logo will appear on Pepsi packaging for sale in retail
  
• A QR code on specially marked packaging will lead consumers to PepsiHalftime.com where they can access exclusive artist and show assets and engaging AR filters
• Retail promotions featuring Pepsi Super Bowl Halftime Show point-of-sale displays, rolling out across national partners including Kroger, 7-Eleven, Target, Dollar General and more
• Much more to be revealed between now and Super Bowl Sunday

About the Pepsi Super Bowl LV Halftime Show
The Pepsi Super Bowl Halftime Show is the most-watched musical performance on television in the United States, with more than 100 million viewers tuning in to last year's show. Super Bowl LV marks the brand's tenth year as title sponsor of the Super Bowl Halftime Show and 19th year as an NFL partner. Past halftime performances include Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna, and more. Viewers can expect unprecedented access to the making of pop culture's biggest event and should stay tuned for more details. For ongoing updates on the Pepsi Super Bowl LV Halftime Show, follow @Pepsi on Instagram and Twitter.

Build your #Beerman for the chance to win a backyard winter wonderland this holiday season.
CHICAGO, Dec. 9, 2020 /HalcyonTV/ -- In a holiday season when nothing feels typical, Coors Light is introducing a festive tradition just for grownups – because, let's be honest, adults deserve to enjoy the holiday season, too. Meet Beerman, a perfectly imperfect drinking buddy designed to keep your beers cold and your spirits up.  In fact, Beerman is the holiday hero we need in 2020. He's built for function over form, and his superpower lies in the ability to refresh us with ice cold Coors Light. And even though Beerman himself performs a striking cover of Boston's 80's rock anthem, "More Than a Feeling," he will not judge your poor rendition of a karaoke classic or your holiday attire.

"The holidays are filled with family-focused traditions, so during a time when we could all use a moment of chill, Coors Light wanted to introduce something just for grownups," said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. "Beerman brings levity to this time of year, as he exists simply to keep your Coors Light perfectly cold and bring a smile to your face."

Coors Light is introducing Beerman through an international marketing campaign, which includes live TV advertising, social and digital spots, and a custom Beerman can design that will be available later this month in New York City via MiniBar and select participating retailers. Additionally, Coors Light is inviting drinkers across the U.S. to build their own Beerman through a social media activation with actor, musician and comedian, Adam Devine.
Beginning Monday, December 14, Coors Light will partner with Devine and encourage consumers to build their best Beerman with whatever's on hand. Coors Light will select one winner (located anywhere within the continental U.S.) and transform their yard into a winter wonderland to bring added chill and magic to this holiday season. 

"We know not everyone in the country gets snow around the holidays, but we all deserve an opportunity to chill with Beerman," said Pascoa. "Whether they want to have a snowball fight or perform backyard karaoke, one lucky winner will enjoy a winter wonderland complete with Beerman, ready to chill your Coors Light."
To enteri, consumers simply need to respond with a comment to the Build Your #Beerman contest post on the brand's Facebook or Twitter account (both @CoorsLight), including a photo of their best version of Beerman, why they deserve a "winter wonderland," and #Beerman and #Contest. See terms and conditions here for full contest details.

The campaign's lead spot, "Build Your #Beerman," is currently airing nationwide across broadcast, digital, and paid social. You can watch the ad in its entirety here. The Build Your #Beerman campaign was created by DDB, Beerman was designed and built by Legacy Effects - who also has credits in films including The Avengers and The Shape of Water, among others - and features a cover of Boston's enduring rock single "More Than a Feeling."

NO PURCHASE NECESSARY. Contest entry period begins at or about 12:00 PM CT on 12/9/20 and ends at 11:59:59 PM CT on 12/31/20. Open only to legal residents of the 48 contiguous US/DC who are 21 years or older. Click Here for Official Rules, including how to enter, judging criteria, prize details, and restrictions. Void in AK, HI & where prohibited. Msg&data rates may apply.

BURBANK, Calif., April 28, 2020 /HalcyonTV/ -- The Burbank International Film Festival (BIFF), now celebrating its 12th year, debuts a new category "Films Made From Home," it was announced today by Jeff Rector, BIFF Festival President. The annual film festival takes place September 9-13, 2020 in beautiful Downtown Burbank, the Media Capital of the World and home to Warner Bros, Marvel Entertainment, Disney, ABC, The Burbank Studios, among many others.

"At this time of COVID-19 production challenges, we are excited to launch our newest festival opportunity to spotlight the talented and innovative filmmakers who are creating remarkable movies from the confines of their homes," said Rector. 

The "Films Made From Home" category will focus on short content (maximum running time of five minutes) submitted between May 1- June 30, 2020. This opportunity challenges filmmakers from around the world to get inspired and create fresh, original content from the safety of their homes. Projects can include any genre or medium including short films, music videos, PSA's, commercials, etc. Filmmakers must follow current health and safety guidelines and restrictions during their productions. Online submissions can be made here: https://filmfreeway.com/BurbankInternationalFilmFestival
The top semi-finalists will be announced on July 15th and screened as part of the film festival. The finalists and winners will be announced at the Closing Night Gala & Awards Show on Sunday September 13th. Last year's Awards Gala drew over 450 filmmakers, celebrities and industry professionals from around the world for the red carpet, cocktail party, dinner and semi-formal awards show.