FOOD & SPIRITS
LIFESTYLE BRANDING
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MILFORD, Conn., April 25, 2019 /HalcyonTV/ -- While a club sandwich traditionally features bacon, turkey and lettuce, Subway® Restaurants is once again proving its new innovative approach to the classic sandwich is far from traditional. The NEW! Club Collection turns the rules upside down by modernizing these iconic sandwiches with a kick of spicy jalapeños, delicious steak and creamy guacamole.
These crave-worthy, chef-inspired recipes for the Club sandwiches are:
Along with these new rule-breaking sandwiches, Subway's new Club Collection is accompanied by a creative campaign, "Breaking Club Traditions," created by Subway's agency of record Dentsu Aegis Network. The campaign brings Subway's twist on the club to life through scenarios that shake up traditions in other kinds of clubs, such as country clubs, chess clubs and motorcycle clubs and begin airing on April 25. Subway continues to deliver unexpected flavors to its guests that they cannot find anywhere else, like the Ultimate Cheesy Garlic Bread sandwich and the Green Goddess Tuna Melt. The Club Collection not only brings the heat with a Jalapeño Cheddar bread that is baked fresh with whole jalapeños and Monterey cheese, but it also delivers a trifecta of savory steak, turkey and bacon. Guests can try all three sandwiches for a limited time only now until June 26 at participating restaurants in the U.S. For more information and to join the conversation, visit Subway on Facebook, Instagram, Twitter and SubCulture®. First Recipe Change in 23 years; New Citrus Boosts Drinkability and Refreshment BOSTON, April 23, 2019 /HalcyonTV/ -- The brewers at Samuel Adams today announce the release of a new recipe for Summer Ale – the first recipe change in twenty-three years. The new Summer Ale has all the flavor drinkers know and love with a boosted citrus profile and scaled back earthy, spice note for a lighter and brighter taste.
The Sam Adams brewers knew they were taking a risk experimenting with an iconic recipe that for two decades has become the classic summer seasonal brew. Inspired by the warmer months of the season, they set out to experiment and capture lighter and brighter flavors and aromas, and even more summer refreshment. The brewers added a handful of new citrus elements including orange, lime and lemon to enhance the citrus profile with the right balance of flavor and aromas. Amped up additions of pureed oranges, limes and lemons give more roundness to the profile of the new brew. The lemon puree pulls double duty by giving a taste like fresh lemon juice with an almost candied note that the brewers thought makes the beer even more drinkable. Fans of this American wheat ale brewed in the Hefeweizen tradition will still enjoy the balanced notes of citrusy Hallertau Mittelfrüh Noble hops, hint of peppery spice from the Grains of Paradise and a crisp mouthfeel. Jim Koch, Sam Adams Founder & Brewer, on New Summer Ale: "When we introduced Summer Ale 23 years ago it was inspired by the weather and ingredients of the season and had a dynamic flavor profile. As we started experimenting with the Summer Ale recipe, we decided to only update the classic recipe if we were blown away by the flavor and drinkability. With this new recipe, we found a way to give drinkers even more of what they know and love about Summer Ale." Summer Ale Availability: Summer Ale will be available beginning in April 1, 2019. The beer will be available in six-pack and twelve-pack bottles, twelve-pack cans,16 oz. cans, draft and Summer Variety Packs. Prices vary by market. To find where Summer Ale is available near you, visit Samueladams.com/find-a-sam. This isn't the only change rolling out this Summer. Summer Ale and Boston Lager are the first Sam Adams styles on US shelves that feature new, redesigned packaging. Twelve- and six-packs will feature the iconic Samuel Adams blue. Other new details include images of the Sam Pint showcasing the color and corresponding haze of each beer, a youthful illustration of Samuel Adams the rebel rouser himself, and scripted text drawn in his original handwriting. Panera Bread Takes On Breakfast To Eliminate Trade-Offs Between Morning Convenience And Quality4/15/2019 New Breakfast Wraps, Coffee Overhaul and Enhanced Digital Access Part of Renewed Strategy to Meet Marketplace Gap ST. LOUIS, April 15, 2019 /HalcyonTV/ -- Breakfast is the most important meal of the day; yet mornings can be hectic, and the quickest option isn't always the best quality option. To usher in a new era of breakfast on the go, Panera is refreshing its offerings, focusing on new menu items and an elevated coffee platform to meet the untapped consumer demand for a convenient, yet high-quality, delicious breakfast.
Many of today's fast breakfast options include frozen, microwaved food items that lack flavor or nutritional value; and made-to-order foods can often come with a wait time that impacts the morning commute. Panera's 100% clean breakfast options—including three new breakfast wraps—are seamlessly integrated with Panera's digital ordering platforms and Rapid Pick-Up® and Delivery services, providing both well-crafted, craveable breakfast foods and unparalleled convenience for the morning commute. "Our focus on breakfast isn't just about a single item or category—it's about looking at the market and bridging a gap for guests. People are compromising between convenience and quality in the morning, and we know that's a problem Panera can help solve," said Blaine Hurst, Panera CEO. "Craveable, clean, high-quality menu options made easily accessible by digital and channel access is what has propelled our lunch business forward. Now we are taking that powerful combination to breakfast, giving our guest even more of what they want, when and where they want it." On-the-Go Breakfast Menu Items & Elevated Coffee Experience Panera has launched three new breakfast wraps, representing an entirely new category for Panera, designed to provide consumers with wholesome options ideal for on-the-go occasions. Packed with beloved breakfast flavors in a whole grain lavash wrap, the new breakfast category includes classic Maple Glazed Bacon with Scrambled Egg & Gouda Cheese; Chipotle Chicken with Scrambled Egg, Avocado and Peppadew peppers; and the vegetarian Mediterranean with Scrambled Egg White, roasted tomatoes, spinach and Feta cheese. All breakfast food and new coffee offerings are 100% clean, with no artificial preservatives, sweeteners, flavors, or colors from artificial sources as defined by our No No List. Panera has also made a significant investment to upgrade its coffee – revamping and expanding its coffee offerings to meet the quality of its food and introducing new standards for brewing. With summer approaching, Panera has just introduced Cold Brew, a smoother, sweeter and bolder alternative to traditional iced coffee. While it can easily be consumed black, two new flavored options are made with vanilla sourced from Madagascar—the gold standard of vanillas: Madagascar Vanilla Cream Cold Brew and Madagascar Vanilla Almond Cold Brew, made with unsweetened almond milk. Panera has also begun rolling out a new line of hot coffee, introducing new Light Roast and Dark Roast. Light Roast is a blend of Central and South American beans with hints of citrus, roasted nuts and chocolate. Dark Roast is a blend of Costa Rican and Colombian coffee beans that give this slightly sweet coffee a rich, mellow finish. The two new coffee blends are freshly ground from whole beans on premise and will be available in Panera bakery-cafes nationwide by late summer in a completely revamped coffee station, accompanied by the current Hazelnut and Decaf offerings. For those who prefer sweet over savory for breakfast, Panera has also revamped its bakery line, offering 10 new bakery items, including Cheese and Cherry Brittanys, Almond and Chocolate Croissants, Cinnamon Crunch, Blueberry and Orange Scones, a Cocoa & Creme cookie, Brownie and a Vanilla Cinnamon Roll. "We've long set the standard for an elevated morning experience from bagels to brioche breakfast sandwiches and craft bakery. But we recognize our guest is looking for new breakfast offerings for their busy lives," said Sara Burnett, Panera Vice President of Wellness and Food Policy. "By offering handcrafted breakfast options made with our real, fresh pantry ingredients and pairing them with coffee that matches the quality of the food in our cafes, our customers can get all their breakfast needs under one roof at their own pace." Unmatched Digital Offerings Make Breakfast On-The-Go More Convenient Already an industry-leading e-tailer, Panera continues to focus on technology to add speed and convenience critical to the breakfast timeframe. Its end-to-end digital pathways like Rapid Pick-Up and Catering make it easy to get breakfast on the go, and it is one of the few companies offering breakfast delivery via its own drivers. Now, the company offers a new Reorder function on the Panera app – allowing guests to select their daily breakfast in just a few clicks and have it waiting for them at the bakery-cafe via Rapid Pick-Up, or meet them at the office via delivery in participating bakery-cafes. This May, Panera is conducting a market test on a new "Panera Tap" technology for hot coffee, where guests can skip the register or kiosk altogether. Guests in the Raleigh-Durham, NC market will only need to open the Panera app and tap an NFC smart poster to purchase a grab-and-go coffee via mobile payment. To learn more, or to order Panera for breakfast, visit www.PaneraBread.com. Come Celebrate Easter At Acapulco With A Special All-You-Can-Eat And Drink Champagne Brunch4/9/2019  CYPRESS, Calif., April 9, 2019 /HalcyonTV/ -- XPERIENCE Restaurant Group XRG, the largest operator of full-service Mexican restaurants in the nation, is today announcing that one of its most popular restaurants, Acapulco, will offer a special Champagne Easter Brunch All-You-Can-Eat Brunch on Sunday, April 21, 2019, from 8am – 2pm.
This fantastic 6-hour long feast will feature a Ham and Tri-Tip Carving Station, Omelette Bar, Waffle Station, Taco Bar, Hot Specialty Items, Seafood Station, Traditional Menudo, Salads, Fresh Fruit, Desserts, Aguas Frescas, Bottomless Mimosas and More! ABOUT ACAPULCO: There are 4 Acapulco restaurants in California with the first one opening in Pasadena in 1960. Acapulco is owned by XPERIENCE Restaurant Group XRG. For more information, please visit acapulcorestaurants.com World's Most Awarded Blended Scotch Taps Rising Star Tuppence Middleton for a Creative Partnership and Short Film Inspired by the Number Four On the Heels of its Unveil in Global Travel Retail, DEWAR'S DOUBLE DOUBLE Debuts in U.S. and Canada HAMILTON, Bermuda, April 4, 2019 /HalcyonTV/ -- DEWAR'S® Scotch Whisky, the world's most awarded blended Scotch whisky, revealed today the launch of DEWAR'S DOUBLE DOUBLE, a small batch premium blended Scotch whisky series crafted using an innovative four-step aging process. Paying homage to the brand's deep history of double-aging its whisky, DEWAR'S DOUBLE DOUBLE captures DEWAR'S position as a whisky pioneer, while representing a new era of innovation for the iconic brand that continues to push boundaries. To celebrate the launch of its newest innovation, DEWAR'S approached rising star Tuppence Middleton to create a short film inspired by the number four, which echoes the same inspiration the brand had for its four-stage aging process.
"Three things are fundamental to DEWAR's premium range: Age Statements, Double Aging and the Pursuit of Smoothness," said Stephanie Macleod, Master Blender for DEWAR'S. "Drawing inspiration from the archives of our first Master Blender, A.J. Cameron, we devised a unique four-stage aging process that harnesses these three fundamentals, resulting in an exceptionally smooth range of whiskies where each blend has its own unique flavor profile." A Whisky Unlike Any Other The first DEWAR'S DOUBLE DOUBLE release features three different age statements, including the brand's oldest marque yet, in both 375ml and 500ml bottles, each with unique sherry cask finishes:
A Double Double Tale Filled with Suspense and Intrigue To launch the brand's first innovation in five years, DEWAR'S has commissioned a short film. Actress Tuppence Middleton took on the creative project and crafted a short noir film, FOUR, about four lives in four rooms which can also be viewed in four parts. This mirrors the same inspiration Stephanie Macleod took in making DEWAR'S DOUBLE DOUBLE. Filled with suspense and intrigue, FOUR takes place at a timeless hotel featuring a hotel manager, couple, dowager and hitman. The four different plots are all seemingly separate at first, but come together at the end for one surprising and delightful finale. Middleton co-wrote the script with actor John Hopkins and enlisted rising star Jennifer Sheridan to direct FOUR, as well as cast a robust line-up of both established and emerging talent, including Iwan Rheon, Jack Farthing, Juliet Stevenson and Nicholas Pinnock. FOUR will premiere April 4th on DEWAR'S social channels and YouTube, where viewers can watch all four episodes of the film, as well as catch behind-the-scenes content and in-depth character vignettes. The brand will be hosting a launch day Facebook Watch Party at 7 PM EDT, during which fans can not only view the film in its entirety, but get the inside scoop directly from Tuppence Middleton herself on what it was like to create the film from scene to scene. For more information on DEWAR'S DOUBLE DOUBLE and the rest of DEWAR'S whisky products, please visit www.dewars.com or on Facebook, Instagram and YouTube. |
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