FOOD & SPIRITS
LIFESTYLE BRANDING
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DENVER, May 31, 2019 /HalcyonTV/ -- TINCUP®, the Mountain Whiskey, is inspiring people to seek out extraordinary experiences in the great outdoors through the launch of the 'Backcountry Adventure' campaign. The fully integrated campaign includes a new television spot, digital short film, experiential activations, and consumer photo contest aimed at those who seek to discover new territory with friends new and old. The contest will offer the most inspired adventure seekers the chance to win a mountain experience in the rugged town of Tin Cup, CO.
According to the National Park Service, visits to America's national parks exceeded 300 million for the fourth year in a row, with 2018 being the third highest since record keeping began. With this excitement around outdoor discovery continuing to climb, TINCUP looks to inspire fans with stories of adventure throughout the year. Chronicling an epic journey to nearly 14,000 feet led by renowned adventurers Renan Ozturk, Sam Elias, Shayd Johnson, Nathaniel Atakora Martin, Isaac Johnston, and Max Lowe, the new TV spot and accompanying campaign will inspire people to find their Mountain – whether that's scaling the Rockies or exploring beyond their own backyard. As an extension to the TV spot, a digital short film sees this crew of mountaineers share their own inspiration and experiences with friends that keep them coming back to the mountains. Tapping into Brooklyn-based creative agency, Dead As We Know It, and directed by Bruce St. Clair of Serial Pictures, the new TV spot is being broadcast during the pinnacle of energy and excitement of the national hockey finals. "The mountains give me inspiration and purpose, and I'm excited for people to get a glimpse of our epic adventure together at 13,437 ft. and hopefully be inspired to tackle a trip of their own," reflects Renan Ozturk, expedition climber, landscape artist and filmmaker. "Adventure, storytelling, and meaningful relationships are real values in my life – and whether you dream of summiting Everest or embarking on a hike, I'm proud to stand with TINCUP to inspire more adventure." For the opportunity to join Renan and his counterparts in the heart of the Rockies this August, consumers can enter for a chance to win by sharing their most compelling mountain stories on Instagram or Twitter. Entrants must follow @tincupwhiskey and share a photo to their public account using #YourMountainAwaits and #Contest. Submissions will be judged by TINCUP's team of adventurers who will look for the most unique and inspirational tales of adventure, friendship and the pursuit of the discovery. "We created TINCUP in honor of the Colorado mining pioneers who explored the depths of the Rockies, chasing their days with whiskey from old tin cups," said Jess Graber, founder of TINCUP Whiskey. "Creating this brand has been an adventure for me, and we're looking forward to sharing a true piece of Colorado's heritage with adventurers across the country." Returning to the adjacent Colorado valley where Jess Graber began distilling in 1972, the five grand prize winners (plus one guest each) of TINCUP's 'Backcountry Adventure' will join Jess in Colorado and embark on an off-road excursion to the once lawless town of Tin Cup. Set along the spectacular western flank of the Continental Divide, accessible only by trail, Tin Cup houses a riveting history of rugged saloons, explorers, gold miners, and ghosts of sheriffs past. Contest winners will experience a truly once in a lifetime "backcountry adventure" spending time with some of the most renowned climbers and adventurers in the world. This all-inclusive trip will include lodging, food and transportation, complete with gear set for discovering the Rockies alongside truly authentic and elite mountaineers. About TINCUP® American Whiskey TINCUP is a classic American whiskey with a bourbon-style profile. Created by Jess Graber, who began distilling almost 40 years ago, TINCUP is made using a blend of mid-western rye, corn and malted barley. The whiskey is aged in American white oak barrels and cut with pure Rocky Mountain spring water. TINCUP Mountain Whiskey takes its name from Tin Cup, CO, an old mining town set on the western slope of Colorado. It is named for the tin cups the resident mine workers drank their whiskey from following a day down in the depths of the Rocky Mountains. TINCUP celebrates these mining pioneers and the rugged spirit of the American West. TINCUP Whiskey is bottled at 42% ABV, and is available nationally with a suggested retail price of $28 for 750ml. Find your Mountain at www.tincupwhiskey.com Red blend icon taps spirits industry inspiration for limited release wine ST. HELENA, Calif., May 29, 2019 /HalcyonTV/ -- Ménage à Trois — the wine brand widely credited with creating the wildly popular $10 California Red Blend category — breaks the confines of Cabernet with limited release Bourbon Barrel Cabernet Sauvignon ($15 SRP). A recipe for success, Ménage à Trois Bourbon Barrel Cabernet Sauvignon is shaking up the rapidly growing $95 million spirit barrel-aged wine category1. The category is currently rising to the top with a 110 percent growth rate1, beating out Rosé Blends, Sparkling Rosé and Sparkling Prosecco – all categories with which Ménage à Trois has had demonstrable success.
Breaking into bourbon-barrel aged wine was a clear choice for Ménage à Trois. Fresh off the brand's success with Decadence Cabernet Sauvignon, Luscious Pinot Noir and Lavish Merlot, the provocative wine brand was thirsty to up the ante with a modern twist on an established classic. The bold new release blends the brands' legacy of ingenuity with its command of Cabernet to create Ménage à Trois' next winning wine. "Ménage à Trois Decadence has reigned as Cabernet King, crowned as No. 1 New Wine Item in 20172," said Mark Dunlea, senior marketing director for Ménage à Trois wines. "We have heard calls for a Bourbon Barrel offering from Ménage à Trois fans first-hand, and we're pleased to announce this new addition to the Cabernet throne." Ménage à Trois Bourbon Barrel takes Cabernet Sauvignon to unexpected heights that pay homage to its barrel origin. This limited release wine is inspired by the very best of California winemaking and traditional Kentucky craft distilling. Each sip unpacks the flavors and textures that three months of bourbon-barrel aging imbues. Subtle notes of vanilla, brown sugar and spices meld with the full-bodied flavors of the wine for a truly indulgent experience. Aromas of berry cobbler lead to jammy blueberry and blackberry flavors cloaked in caramel and satisfying spice on the palate. Beautifully structured with a rich mouthfeel and lingering finish, this Ménage à Trois Bourbon Barrel wine captures the full potential of Cabernet Sauvignon. Blending innovative with provocative since 1996, Ménage à Trois' legacy of leadership ensues with Bourbon Barrel Cabernet Sauvignon — the latest top-shelf wine carefully crafted to join the ranks of Luscious, Lavish, Decadence, Gold, Silk, Midnight and the original Red Blend that started it all.  Pompeian Petitions the United States Trade Representative to Strike EU-Origin, Bulk-Imported Olive Oil from Proposed Retaliatory Tariff List BALTIMORE, May 28, 2019 /HalcyonTV/ -- Pompeian, Inc., the authority in olive oil since 1906, is urging policymakers in Washington, D.C. to recognize the rippling effect the proposed tariffs on EU-origin olive oil will have not only on American jobs and access to a healthy and affordable diet, but also the global food, health and beauty industries. Pompeian further supports all efforts of the North American Olive Oil Association, of which they are a member, and opposes any tariffs on any size or type of healthy olive oil. Furthermore, the company is encouraging industry leaders and consumers to take strong defensive actions while they still can by getting in touch with their local congressional representatives by phone or email.
On May 15, 2019, Bill Monroe, Board Advisor of Pompeian, Inc., testified at a public hearing to implore the United States Trade Representative (USTR) to strike bulk-imported olive oil (18 kilograms or more) from the proposed list of retaliatory tariffs against the European Union (EU) as part of the EU-Large Civil Aircraft dispute. Monroe emphasized the many harmful effects of these tariffs, noting, "Olive oil is a key ingredient in many items we eat and use every day. If the proposed tariffs go into place, American jobs will be lost and many industries will be forced to use less expensive, less healthy seed oil substitutes, negatively impacting our country's health." The domestic olive oil industry can only produce at most five percent of total U.S. demand for olive oil, so importing olive oil in bulk and bottling in the U.S. has created immense opportunity for American jobs. Pompeian imports olive oil from all over the world and bottles it in facilities in Baltimore, Md. and Montebello, Calif., it is then distributed and sold in all 50 states. This industry has created jobs in factories, warehouses, transportation and agriculture. Pompeian warns that without action, a tariff on EU-origin bulk olive oil can cause substantial financial harm, including Pompeian's ability to invest in new production facilities and create high-paying manufacturing jobs for Americans. Olive oil is also a critical component of a healthy diet. "It is the only product on the USTR's proposed list that is recommended by American doctors, nutritionists and dieticians for the prevention or treatment of chronic diseases," Monroe said. "It's the healthiest cooking oil known to man and its many benefits must be preserved for the good of all Americans." In addition, olive oil is a staple with countless applications across categories. In the food industry, olive oil is a key ingredient in sauces, salad dressings, spreads, frozen/prepared meals, baked goods, and more. But olive oil is used in much more than the foods we eat each day, it is also an essential ingredient used by the health and beauty industry in lotions, cleansing oils, makeup removers, shampoos and more. Higher prices could push manufacturers to reformulate their products to reduce or exclude olive oil. The USTR has proposed tariffs on bulk virgin olive oil and bulk olive oil among a long list of products from the European Union in connection with the World Trade Organization (WTO) dispute on a large civil aircraft. The USTR has stated it will not implement these retaliatory tariffs until the WTO approves the level of countermeasures, likely in August 2019. Through a series of humorous commercials, Stewart encourages people to "Postmate It" SAN FRANCISCO, May 20, 2019 /HalcyonTV/ -- Postmates, the leader in enabling anyone to have anything delivered on-demand, today introduces a series of new commercials featuring Martha Stewart. Martha, the beloved entrepreneur, food icon and television personality, joins forces with Postmates to show humorous real-life scenarios that show that life in the kitchen isn't always perfect and sometimes you just need to "Postmate it."
The series of films launching today and rolling out throughout the summer are the next phase in Postmates' new 360 brand campaign which is designed to highlight how Postmates is a part of people's everyday lives and understands the conveniences people require in today's modern world. The campaign was created by Postmates' newly announced creative AOR, Mother Los Angeles and the new TV spots were directed by Andreas Nilsson. "We are excited to unveil the second phase of our new ad campaign we call 'Postmate It' featuring Martha Stewart. This campaign is meant to show how Postmates fits into our customers' everyday lives, in a humorous and memorable way," said Eric Edge, Senior Vice President of Marketing and Communications, Postmates. "Martha was the perfect person to work with on this campaign, she is an icon in food and entertaining and brings an amazing sense of humor to these spots. With our creative partners at Mother LA, I think we've captured the magic of Postmates to show how we're more than just a delivery service -- Postmates is a lifestyle." The story told in these new spots show that there is a perfect world where no outside distractions exist in preparing your favorite meal — this is the world of Martha Stewart. In the campaign, Martha plays herself by showing people that even if you don't live in her ideal world of food and entertaining here's another way to get the food you love...just "Postmate it". Each film in the series begins with Martha instructing an audience on how to make one of her favorite dishes. From there we see a person in the real world watching Martha on a screen, frantically trying to keep up. As they attempt to follow her instructions, things quickly fall apart and Martha begins to notice. As this situation in the real world goes sideways, Martha finally encourages people to just "Postmate it" instead. "Postmates is about more than just food delivery, they are about food understanding," said Joe Staples, ECD & Partner, Mother Los Angeles. "We wanted to show that there are many reasons people order food, and that Martha and Postmates approves of them all." The two commercials unveiled today are a part of a series of films that will launch throughout the summer, all of which feature Martha Stewart. The truly 360 campaign will also include bespoke OOH placements, social video and a variety of radio spots in Postmates' markets across the US. Last month, Postmates and Mother LA debuted the first wave of the new campaign through hyper-targeted OOH media. Postmates is the leader in offering the most choice in on-demand delivery from more than 500,000 restaurants, grocery and convenience stores, as well as traditional retailers. The company added 1,000 new cities this year, bringing its total city count to more than 3,500 cities, covering more than 70% of US households. Postmates has added some of the most sought-after local and national restaurants, serving 70 of the top 100 restaurants in the US. The Los Angeles Philharmonic Association Presents Hollywood Bowl Food + Wine For The 2019 Season5/17/2019 Chef Suzanne Goin and Restaurateur Caroline Styne Introduce Updated Offerings for their Fourth Season with the Hollywood Bowl LOS ANGELES, May 17, 2019 /HalcyonTV/ -- The Los Angeles Philharmonic Association announced today details of the menus for the 2019 Hollywood Bowl Food + Wine season. Now into the fourth year with award winners chef Suzanne Goin and restaurateur Caroline Styne, Hollywood Bowl Food + Wine promises exceptional dining for visitors to the iconic venue. Goin and Styne's culinary history has defined Los Angeles tastes since 1998 when they opened Lucques, their flagship restaurant. At the Hollywood Bowl, their California-inspired offerings, which include three restaurants and three marketplaces in addition to menus for the Terrace and Garden Boxes, are created by four-time James Beard Foundation award winner Suzanne Goin in tandem with the exceptional wine and beer programs curated by Caroline Styne, the recipient of the James Beard Foundation's 2018 Outstanding Restaurateur of the Year award. Overseeing the broad range of dining options serving Hollywood Bowl Food + Wine's thousands of nightly guests is Executive Chef Jeff Rogers.
Boasting over a dozen new dishes introduced by Suzanne Goin for 2019, the Hollywood Bowl Food + Wine experience offers a diverse array of menu items, served at many locations within the venue. Returning for the 2019 season are the fan-favorite Winemaker Wednesdays and Sunday Market Tastings – an eight-week program of complimentary wine tastings at the Plaza Marketplace with guest winemakers, importers, sommeliers, and breweries hand-selected by Caroline Styne. Hollywood Bowl Food + Wine's many dining options include three sit-down restaurants, street-food kiosks, pre-ordered picnic boxes, and a full-service dinner delivered to your box seat. For private events, Hollywood Bowl Food + Wine also provides catering at several locations for groups both large and small. New additions for the 2019 Hollywood Bowl Food + Wine portfolio are broken down below: Supper in Your Seats – Available by pre-order online up to 4PM the day before a performance, Supper in Your Seats offers curated three-course dinners or customized meals from à la carte selections delivered right to your box seats. Menu Highlight: The 101 – red and green little gems with cucumbers, Meyer lemon, cherry tomatoes, and basil buttermilk; choice of strozzapreti pasta with tomato, pancetta, parmesan cream, and garlic breadcrumbs or chicken under a brick with sweet corn succotash and cherry tomato brown butter; and ricotta cheesecake with blueberries and lemon curd for dessert. Newly available Supper in Your Seats items for 2019 include:
Newly available Ann's Wine Bar by a.o.c. items for 2019 include:
Newly available items for the backyard in 2019 include:
Menu Highlight: The All American – fried chicken with buttermilk dressing; summer bean and cherry tomato chow chow; potato salad with mustard and scallions; cornbread with honey butter; and cornmeal shortcake with summer berries and mint. Kitchen 22 – Made-to-order beef and veggie burgers, suzanne's spanish fried chicken, grilled comté cheese on larder sourdough, and savory sandwiches anchor the hollywood bowl's tribute to american classic fare. Menu Highlight: classic, double-bacon cheeseburgers Marketplaces – Three Marketplace locations – Plaza, East, and West – specialize in "grab-and-go" salads, hot entrées that include rotisserie chicken, mac 'n' cheese, as well as other picnic-style sandwiches and cheese plates. The west-side Marketplace includes a sushi bar where chefs prepare premium sushi, available for pre-order or to purchase on-site. Showcasing the best of Goin and Styne's casual Larder café-marketplace, these Hollywood Bowl venues also feature a large selection of hand-picked wines, craft beers, sodas, and waters, as well as salty and sweet snacks including cookies and brownies, candy, nuts, and crackers. Menu Highlight: sukie bowl, spicy pork, pickled vegetables, and jasmine rice Lucques at the Circle – This is a full-service dining experience for Pool Circle subscribers, showcasing a seasonal made-to-order menu and exceptional wine list styled from the award-winning cuisine of Lucques. Menu Highlight: scallops with arroz negro, cherry tomato sofrito, scallion, and rouille. Street Food and Snacks – Authentic street foods can be found throughout the grounds of the Hollywood Bowl, including a diverse range of multi-cultural foods of Los Angeles, from street tacos, gourmet pizzas, BBQ, house-smoked brisket, honey cornbread, and gourmet sandwiches to confections and signature desserts at the Sweet Shop. About the Hollywood Bowl One of the largest natural amphitheaters in the world, with a seating capacity of nearly 18,000, the Hollywood Bowl has been the summer home of the Los Angeles Philharmonic since its official opening in 1922 and plays host to the finest artists from all genres of music, offering something for everyone. It remains one of the best deals anywhere in Los Angeles; to this day, $1 buys a seat at the top of the Bowl for many classical and jazz performances. In February 2018, the Hollywood Bowl was named Best Major Outdoor Concert Venue for the 14th year in a row at the 29th Annual Pollstar Awards and was awarded the Top Amphitheater prize at the 2017 Billboard Touring Awards. For millions of music lovers across Southern California, the Hollywood Bowl is synonymous with summer. Hollywood Bowl Food + Wine is presented by the Los Angeles Philharmonic in partnership with The Lucques Group and Sodexo. |
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