The Makers of the World's No.1 Vodka Launch Three Delicious Flavor Variants - Cucumber & Lime, Watermelon & Mint and Strawberry & Rose
NORWALK, Conn., May 2, 2019 /HalcyonTV/ -- Zero sugar, one-hundred percent flavor and three new variants – if it sounds too good to be true, that's probably because you haven't tried new Smirnoff Zero Sugar Infusions yet. The new line from Smirnoff comes just in time for the warmer months and as a more balanced lifestyle is top of mind for many. In fact, seventy-seven percent of people are reporting cutting back on added sugars.1 Smirnoff Zero Sugar Infusions offers a zero sugar option with all the flavor, perfect for those who want to have their (sugar-free) cake and eat it too!
Infused with natural flavors, the brand-new Smirnoff Zero Sugar Infusions lineup features three flavor variants, Cucumber & Lime, Watermelon & Mint and Strawberry & Rose, which will give vodka enthusiasts 21+ a delicious, sugar-free option without sacrificing taste. Whether brunching with your besties or hosting a backyard gathering of friends and family, it's guaranteed to bring the flavor and fun to any daytime party or occasion!
To support the launch of Smirnoff Zero Sugar Infusions, Smirnoff is working with longtime brand partner, actor and producer Ted Danson and Saturday Night Live cast member Cecily Strong to create several TV spots highlighting all the fun and flavor that Smirnoff Zero Sugar Infusions brings. The spots depict the pair with Smirnoff Zero Sugar Infusions cocktails in-hand, "oohing" and "ahhing" over each of the three new flavor variants. The films are available to view on YouTube here and will air on national television starting in June.
"As a leader in the vodka category, Smirnoff has built a reputation for creating breakthrough innovations based on consumers' evolving taste preferences," said Jay Sethi, Vice President, SMIRNOFF, Diageo North America. "Now more than ever, consumers are demanding lower sugar options that are still delicious. With the launch of new Smirnoff Zero Sugar Infusions, we are proud to embrace the zero sugar trend in order to grow the category and give everyone 21+ an accessible way to enjoy a zero sugar spirit."
Smirnoff will kick off celebrations for new Smirnoff Zero Sugar Infusions at a launch event in New York City later this month for media and influencers. The event will pair delicious zero sugar cocktails with zero sugar summertime bites and will be hosted by singer/songwriter, author and fashion entrepreneur Jessie James Decker and Chopped judge Chef Amanda Freitag, who is curating the menu.
With new Smirnoff Zero Sugar Infusions (60 proof, 30% Alc/Vol), the brand stays true to its values of providing great quality products – and now great quality zero sugar products – at an affordable suggested retail price. It has never been easier to make sugar free cocktails at home that are packed with natural flavor. Smirnoff Zero Sugar Infusions are refreshing-tasting options, perfect for mixing simple, crowd-pleasing cocktails that are one-hundred percent delicious, without all of the sugar. Smirnoff Zero Sugar Infusions is gluten free and made without artificial flavors or colors.* The new line will land on shelves across the nation this month and will be available at a suggested retail price of $11.99 per 750mL bottle.
Smirnoff encourages you to soak up the summer sun on your porch at home with a cocktail in hand, surrounded by friends and family, and always sipping responsibly.
Smirnoff Zero Sugar Infusions Signature Serve
*Smirnoff Zero Sugar Infusions Flavor Variants
BURLINGTON, Vt., April 5, 2019 /HalcyonTV/ -- More than a million scoops of ice cream will be given away TODAY during Ben & Jerry's annual Free Cone Day, a global celebration of community support, fan awesomeness, and funky chunks and swirls.
Ben & Jerry's Scoop Shops around the world will participate on April 9, 2019 - TODAY, offering everything from Americone Dream to Triple Caramel Chunk. This year, the company's iconic Chocolate Chip Cookie Dough is available in its original and new non-dairy form, so there's something euphoric for everyone. Ice cream lovers who find themselves in a cone-undrum over which flavor to choose can simply get back in line a second (or third, or fourth!) time.
The idea of handing out free ice cream started back in 1979, when Co-Founders Ben Cohen and Jerry Greenfield opened the doors of their renovated gas station and threw a party for the citizens of Burlington, Vermont.
The idea turned into an annual event. "We're nothing without our fans," said Ben & Jerry's CEO Matthew McCarthy. "This is one of our favorite days of the year. It's a special tradition and I can't wait to see all the smiles and happiness Free Cone Day brings." he said. "It's all about saying thank you to our fans."
This year, Ben & Jerry's announced ambitious plans to eliminate single-use plastic in its Scoop Shops worldwide. Fans can help cut down on waste by ordering their scoop in an edible cone, rather than a disposable cup.
For fans who are not near a Scoop Shop, Ben & Jerry's is holding a sweepstakes. Three lucky winners will receive a year's worth of free ice cream. Details can be found at www.benjerry.com.*
To find your nearest participating Scoop Shop, visit www.benjerry.com.
* No purchase necessary to enter. Free Cone Day Sweepstakes ends 4/11/19. Open to legal residents of the US 18 and older. Void in Puerto Rico and where prohibited by law. For official rules click here.
Parents Can Enter their Child for a Chance to Audition for a Life Ad
CHICAGO, April 5, 2019 /HalcyonTV/ -- The simply sweet taste and wholesome goodness of Life Cereal have made it a longstanding favorite with kids and adults. Now, Life, owned by The Quaker Oats Company, a subsidiary of PepsiCo, Inc., is launching a nationwide contest to help the brand find the next face to include in an upcoming advertising campaign for its beloved cereal. The resulting ad will aim to remind everyone of Life Cereal's great taste and nutritional benefits
"Though four decades have passed since the 'Mikey Likes It' commercial, Life Cereal still has a great taste kids love and the nutrition parents want, just as it did when Mikey first tried it many years ago," said Robbert Rietbroek, Senior Vice President and General Manager of Quaker Foods North America. "Through this nationwide contest we're excited to build enthusiasm for Life among the next generation and remind their parents of its great nutritional benefits."
Parents of all children between the ages of 4 and 8 are encouraged to participate. To enter, parents can simply upload a video of their child reading a prepared script to LifeCastingContest.com now through April 27, or attend a live contest casting call that will be held at five Walmart locations in the following metro areas: Charlotte, North Carolina, Dallas and Los Angeles on Saturday, April 6; and Chicago and Orlando, Florida on Saturday, April 13. Following are the exact addresses for each event:
Each tasty square of Life Cereal is made with the whole grain goodness, offering at least 19 grams of whole grain oats and wheat per serving. It is available in Original and Cinnamon at retailers, including Walmart, nationwide.
For the Official Rules and more details about the contest casting call events or online submissions, visit LifeCastingContest.com. No purchase necessary. For information on Life Cereal products visit QuakerOats.com.
It's Doggone Impressive! Major League Baseball Fans Will Enjoy 18.3 Million Hot Dogs and Nearly Four Million Sausages at Ballparks in 2019
WASHINGTON, March 28, 2019 /HalcyonTV-- When it comes to what we eat at Major League Baseball (MLB) parks, the top dogs for well over a century have been hot dogs and sausages—and once again, they will reign supreme in 2019. According to a survey by the National Hot Dog and Sausage Council (NHDSC), MLB fans this season are expected to consume about 18.3 million hot dogs and nearly four million sausages.
"It's easy to see why hot dogs and sausages have been stadium staples since the very beginnings of Major League Baseball itself," said NHDSC President Eric Mittenthal. "They are delicious, convenient and nostalgic. What would America's pastime be without these most American of foods?"
While it might not take the sting out of two straight World Series losses, the Los Angeles Dodgers will still top the big leagues wiener-wise, with projected sales of 2.7 million hot dogs at Dodger Stadium. America's "Second City" is a distant runner-up, with 1.2 million hot dogs waiting to be consumed at the Chicago Cubs' friendly confines of Wrigley Field.
The Dodgers' rivals up the coast take this year's sausage crown as San Francisco Giants fans are expected to "polish" off 450,000 sausages, with Cubs fans not far behind at 400,000. As in past years, the Brewers' Miller Park is the sole MLB venue where sausage sales will outpace hot dogs.
While old favorites will always be on the menu, the coming season will also throw some culinary curveballs.
"In 2019, hot dogs will continue to prove their versatility at ballparks nationwide with versions that reflect our dynamic culture and changing tastes," Mittenthal said. "It's exciting and mouth-watering to see new takes on old classics that definitely are not your granddad's dog!"
New Offerings in the Updated MLB Hot Dog and Sausage Guide:
The Arizona Diamondbacks continue to bring their A-game, teaming up with Sports Illustrated for a new trio at Chase Field. These include:
Taste buds at historic Wrigley Field will be transported cross-country by the Chicago Cubs' new "Southwest Fiesta Specialty Hot Dog," a beef frank topped with chili-lime crema, pico de gallo, tortilla strips and house-made pickled peppers. It's a spicier cousin of the "Chicago Dog," a classic comprising a beef hot dog with yellow mustard, neon relish, fresh tomatoes, pickle spear, diced onions, and celery salt on a poppy seed bun.
Elsewhere on the compass, the inspiration for the Detroit Tigers' latest entry comes from the East: the "Coney Dog Egg Roll," a new spin on an egg roll stuffed with cut-up hot dogs and chili, drizzled in mustard and sprinkled with onions. You can bet it will rev up the crowds in Motor City!
San Francisco Giants fans at the newly renamed Oracle Park will partake in the "Pineapple Polish Sausage," a sweet and savory mix of pork and pineapple chunks that combine to make an instant classic. For those who prefer the added convenience of their food on a stick, organic corn dogs are debuting in 2019.
Also hailing from the Lone Star State, the Texas Rangers are debuting the "RWB (Red, White & Blue) Dog." This patriotic peculiarity is a beef frank, flanked by red and blue pickle relish, pleasing the palate with a blend of savory, sweet and spicy.
While everything might be bigger in Texas, it's the Minnesota Twins are lowering the "Boomstick" on Target Field. It's a two-foot-long beast smothered in chili, nacho cheese, grilled onions and jalapeños that got its start with the Rangers—keying off the nickname of slugger Nelson Cruz—who not coincidentally is now batting for the Twins.
For more on annual consumption data, and hot dog and sausage facts and culture, visit www.hot-dog.org.
Calling All Party People: Smirnoff™ Teams Up With Alyssa Edwards, Nicole Byer, Ryan Serhant And Megan Batoon To Hear Pitches For The Ultimate Red, White & Blue Bash!
Smirnoff Party Pitch Will Make Consumers' Fourth of July Party Dreams an Epic Reality with Smirnoff Red, White & Berry
NORWALK, Conn., March 18, 2019 /PRNewswire/ HalcyonTV-- It's your Party (Pitch) – and you can do it up how you want to! To celebrate the return of the summer fan favorite Smirnoff Red, White & Berry, the brand is launching Smirnoff Party Pitch featuring a panel of fun experts to review consumers' ideas for the ultimate red, white & blue Fourth of July bash. With the help of the party panel, Smirnoff hopes to find the most exciting, outrageous, silly and wild ideas to celebrate America where the possibilities for fun are limitless – all with responsible drinking in mind, of course. Contestant finalists 25 years and older will get the chance to pitch their patriotic party to a panel comprised of some of the most fun-loving people around:
"The Smirnoff Party Pitch contest is all about bringing people together to celebrate inclusive, good times," said Stephanie Pavone, Brand Manager, Smirnoff. "As a brand dedicated to unpretentious fun, we believe that no matter who you are or who you are with - you can always enjoy quality, affordable vodka. This Fourth of July, we're taking that belief to the next level by equipping our fans with everything they need to fulfill their party vision with the drink of summer: Smirnoff Red, White & Berry."
Smirnoff Party Pitch is the latest extension of Smirnoff's "Welcome to the Fun%" campaign and is redefining what typical exclusive summer parties look like by asking consumers to think of creative party concepts that bring everyone together with Smirnoff Red, White & Berry at the center.
Now through March 27, party people across America ages 25 and older are encouraged to get into the summertime spirit early and submit their party pitches at https://www.smirnoff.com/contest/party-pitch. As part of the written entry submission, each contestant will need to share how they'd serve Smirnoff Red, White & Berry at their party. Whether it's red, white & blue ice pops, gelatin shots or patriotic cocktails, out-of-the-box thinking is encouraged and the possibilities are sure to be endless!
Here's how it works: submissions will be reviewed by Smirnoff and an independent judging agency who will select four contestant finalists and bring each of their party pitches to life in a video. Those videos will then be shared with the panelists who will select one lucky grand prize winner whose pitch is as lit as Fourth of July fireworks. Smirnoff will take that idea from imagination to "IRL" and create an epic celebration for the winner and a group of their friends (25 years or older). But the good times don't stop there! In true Smirnoff fashion, fun times are better when more people are included, so in addition to the grand prize winner, three runner-up contestants will each receive $2,500 and some festive swag to help them celebrate the Fourth of July.
To showcase the most memorable moments – from party pitches to the panel review to the final party – Smirnoff will share it all on their YouTube channel leading up to the Fourth of July holiday. With moments this big and panelists this fun, no one will want to miss how it all goes down!
"Y'all know I love a good ole contest," said Alyssa Edwards, Smirnoff partner and reality television star. "This go around, I'm thrilled to be on the other end as an official judge! I can't wait to see (and taste) the drop-dead gorgeous cocktails our contestants dream up. The thing about Smirnoff Red, White & Berry is that she's not only dressed in the season's best colors but her cherry, blue raspberry and citrus flavors scream America."
Returning to shelves nationwide in April, Smirnoff Red, White & Berry is a limited-edition vodka specialty that's back by popular demand and captures the all-American spirit with its red, white & blue bottle. It's the ultimate accessory for any summer bash with a suggested retail price of $12.99 for a 750mL bottle and $19.99 for a 1.75L, and it contains 30 percent alcohol by volume.
While Smirnoff is all about getting the good times started and turning up the fun, party planners and party goers this summer should always enjoy Smirnoff responsibly.
NO PURCHASE NECESSARY. Open to legal U.S. residents. Must be 25 or older. Contest starts 3/18/19 and ends 3/27/19. Submissions must be original & cannot violate 3rd party rights. Grand Prize Party is subject to availability & may differ from idea in winner's submission/pitch. Finalist video to be made by Smirnoff. Subject to Rules (including how to enter, additional prize restrictions & other details) at https://www.smirnoff.com/contest/party-pitch.