BURLINGTON, Vt., April 5, 2019 /HalcyonTV/ -- More than a million scoops of ice cream will be given away TODAY during Ben & Jerry's annual Free Cone Day, a global celebration of community support, fan awesomeness, and funky chunks and swirls.
Ben & Jerry's Scoop Shops around the world will participate on April 9, 2019 - TODAY, offering everything from Americone Dream to Triple Caramel Chunk. This year, the company's iconic Chocolate Chip Cookie Dough is available in its original and new non-dairy form, so there's something euphoric for everyone. Ice cream lovers who find themselves in a cone-undrum over which flavor to choose can simply get back in line a second (or third, or fourth!) time.
The idea of handing out free ice cream started back in 1979, when Co-Founders Ben Cohen and Jerry Greenfield opened the doors of their renovated gas station and threw a party for the citizens of Burlington, Vermont.
The idea turned into an annual event. "We're nothing without our fans," said Ben & Jerry's CEO Matthew McCarthy. "This is one of our favorite days of the year. It's a special tradition and I can't wait to see all the smiles and happiness Free Cone Day brings." he said. "It's all about saying thank you to our fans."
This year, Ben & Jerry's announced ambitious plans to eliminate single-use plastic in its Scoop Shops worldwide. Fans can help cut down on waste by ordering their scoop in an edible cone, rather than a disposable cup.
For fans who are not near a Scoop Shop, Ben & Jerry's is holding a sweepstakes. Three lucky winners will receive a year's worth of free ice cream. Details can be found at www.benjerry.com.*
To find your nearest participating Scoop Shop, visit www.benjerry.com.
* No purchase necessary to enter. Free Cone Day Sweepstakes ends 4/11/19. Open to legal residents of the US 18 and older. Void in Puerto Rico and where prohibited by law. For official rules click here.
Parents Can Enter their Child for a Chance to Audition for a Life Ad
CHICAGO, April 5, 2019 /HalcyonTV/ -- The simply sweet taste and wholesome goodness of Life Cereal have made it a longstanding favorite with kids and adults. Now, Life, owned by The Quaker Oats Company, a subsidiary of PepsiCo, Inc., is launching a nationwide contest to help the brand find the next face to include in an upcoming advertising campaign for its beloved cereal. The resulting ad will aim to remind everyone of Life Cereal's great taste and nutritional benefits
"Though four decades have passed since the 'Mikey Likes It' commercial, Life Cereal still has a great taste kids love and the nutrition parents want, just as it did when Mikey first tried it many years ago," said Robbert Rietbroek, Senior Vice President and General Manager of Quaker Foods North America. "Through this nationwide contest we're excited to build enthusiasm for Life among the next generation and remind their parents of its great nutritional benefits."
Parents of all children between the ages of 4 and 8 are encouraged to participate. To enter, parents can simply upload a video of their child reading a prepared script to LifeCastingContest.com now through April 27, or attend a live contest casting call that will be held at five Walmart locations in the following metro areas: Charlotte, North Carolina, Dallas and Los Angeles on Saturday, April 6; and Chicago and Orlando, Florida on Saturday, April 13. Following are the exact addresses for each event:
Each tasty square of Life Cereal is made with the whole grain goodness, offering at least 19 grams of whole grain oats and wheat per serving. It is available in Original and Cinnamon at retailers, including Walmart, nationwide.
For the Official Rules and more details about the contest casting call events or online submissions, visit LifeCastingContest.com. No purchase necessary. For information on Life Cereal products visit QuakerOats.com.
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