Partnership to launch in Miami with the first of five beach cleanups with participation from singer, Ally Brooke, and country music breakout duo, LOCASH
MIAMI, Jan. 30, 2020 /HalcyonTV/ -- PepsiCo (NASDAQ: PEP) and Ocean Conservancy announced today, in the lead up to Super Bowl LIV in Miami, plans to partner on a series of beach cleanups around the United States. The first cleanup will be held at Oleta River State Park on Saturday, February 1, with singer Ally Brooke and country music duo LOCASH.
"We need all hands on deck to tackle ocean plastic pollution, and we are thrilled to have PepsiCo join Team Ocean and help engage more people and volunteers in the fight," said Janis Searles Jones, CEO of Ocean Conservancy. "Plastic pollution is one of the most visceral and visual threats facing the ocean, and we know from three decades of mobilizing the International Coastal Cleanup that nothing changes hearts and minds like coming face-to-face with the issue at a beach cleanup. Our hope is that we can leverage PepsiCo's incredible reach to make real change."
"At PepsiCo, we envision a world where plastic never becomes waste, and that requires both urgent action and collaboration," said Simon Lowden, Chief Sustainability Officer, PepsiCo. "As one of the world's leading food and beverage companies, we recognize the responsibility we have to be part of the solution and partnering with Ocean Conservancy is an exciting opportunity to drive progress in these communities and beyond."
PepsiCo recently announced that bubly will be packaged exclusively in aluminum cans and that Aquafina is being tested in cans this year with select U.S. retailers. The company's premium water brand LIFEWTR will also be made from 100% recycled plastic in the U.S. These examples build on PepsiCo's publicly stated targets to, by 2025, reduce virgin plastic content across its beverage business by 35% and make all of its packaging 100% recyclable, compostable or biodegradable. Since July 2018, the company pledged over $51 million to global partnerships designed to boost recycling rates to support a circular economy. Hundreds of recycling bins have been placed throughout Miami this week and the PepsiCo Recycling Roadster will be in town to inform people about the importance of recycling.
In addition to today's partnership announcement, through the PepsiCo Foundation, PepsiCo has been active in supporting Ocean Conservancy's work through Circulate Capital, an investment firm solely dedicated to financing plastic waste collection and recycling projects in parts of the world most impacted by the ocean plastic crisis. The series of cleanups is an opportunity to bring this behind-the-scenes work to the forefront and engage the public in ocean conservation.
Ocean Conservancy is the official Ocean Partner of the Miami Super Bowl Host Committee and its Ocean to Everglades (O2E) initiative, and in September 2019 launched the #SuperCleanupChallenge to divert or remove 54 tons of plastic and other trash from Florida-area beaches in the lead up to the big game. Saturday's cleanup efforts will go toward the 54-ton tally, and 50 local consumers will collect litter alongside Ally Brooke, LOCASH, employees, government officials and other special guests.
"I'm so excited to be a part of #TeamOcean and to be joining PepsiCo and Ocean Conservancy to help leave Florida a little cleaner than when I arrived," said Ally Brooke. "I've learned that everyone has a role to play in the fight against ocean plastics, and encourage all my fans to learn more at jointeamocean.org."
Scientists estimate that 8 million metric tons of plastics flow into the ocean every year, either because they are never collected, or not properly contained. Since 1986, some 15 million volunteers with Ocean Conservancy's annual International Coastal Cleanup have removed more than 300 million pounds of trash from beaches and waterways around the world.
The Makers of WHOLLY® GUACAMOLE to Provide "Avocado Hand Insurance" for the Biggest Weekend in Football
America's #1 Refrigerated Guacamole Brand Promotes its Ready-to-Serve Bowls with a Chance for Free "Avocado Hand Insurance" for 54 Lucky Fans
ORANGE, Calif., Jan. 28, 2020 /HalcyonTV/ -- With the day of the Big Game ripe for Avocado Hand injuries, the makers of WHOLLY® GUACAMOLE want to remind fans and viewers everywhere that its line of ready-to-serve guacamole products offers ongoing insurance for your hands—"Avocado Hand Insurance"1. Fifty-five percent of Americans2 plan on eating guacamole on Game Day, and statistics show that spectators will consume 105M pounds of avocados3 that day—more than any other day in the year. But sometimes avocados have their perils: there were approximately 8,900 visits to the ER in 2018 due to injuries directly tied to slicing avocados4—and based on increased use during the Big Game, no defense can plan for the insurgence of avocado-related injuries to come.
That's where WHOLLY® GUACAMOLE comes in. As America's #1 refrigerated guacamole made with real ingredients and hand-scooped Hass avocados, these ready-to-serve bowls are a step up from unpredictable avocados. While it is not an insurance company, the makers of WHOLLY® GUACAMOLE have put their money where the pit is by giving guacamole fans an opportunity to enter for one of 54 chances (in celebration of the 54th annual Big Game day) to win free WHOLLY® GUACAMOLE products—aka "Avocado Hand Insurance"—for an entire year5.
"By its very nature, WHOLLY ® GUACAMOLE is Avocado Hand Insurance," said Diana Pusiri, senior brand manager of WHOLLY® GUACAMOLE. "With our convenient, peel-and-serve guacamole bowls, you can insure yourself against the injury that befalls thousands each year."
Guacamole fans across the U.S. are invited to retweet the "Avocado Hand Insurance" post from @eatwholly on Twitter from 1/28-2/3 for one of 54 chances to win free guacamole for a year. The WHOLLY® GUACAMOLE brand has you covered!
WHOLLY® GUACAMOLE products make it hassle-free for people to enjoy tasty guacamole anytime, anywhere. Featuring only high-quality ingredients with no added preservatives or artificial flavors, WHOLLY® GUACAMOLE is available at retailers nationwide. To learn more about the brand, visit www.eatwholly.com.
BURLINGTON, Vt., Jan. 28, 2020 /HalcyonTV/ -- Ben & Jerry's recognizes the next generation in its 2020 lineup, offering even more non-dairy flavors and a new base mix with a sunny disposition: sunflower butter! Ben & Jerry's new sunflower butter based Non-Dairy Frozen Desserts use flower power to deliver on the full Ben & Jerry's experience with loads of chunks and swirls, while providing a delicious alternative to the existing almond based lineup.
As the first national brand to offer sunflower butter pints to the public and at its Scoop Shops, Ben & Jerry's hopes to continue to spread the non-dairy love. The company, which has made no secret of its desire to be the biggest and best purveyor of super-premium, non-dairy frozen desserts, promotes the new flavors with a bright yellow lid and packaging adorned with the bold summer flowers.
The three new non-dairy flavors offer seed-based goodness with flavors that will tantalize taste buds, including:
"Plant-based eating is one of the biggest trends in the world and ice cream lovers everywhere have shouted for non-dairy/vegan options that rise to the levels of Ben & Jerry's euphoric awesomeness," said CEO Matthew McCarthy. "I am over-the-moon excited that our Flavor Gurus have churned out something funky and chunky that is nothing short of spectacular."
For fans on the go, Ben & Jerry's is also launching two new almond based Non-Dairy Mini Cups! The popular format features one scoop in a convenient, portion-controlled pack. Non-Dairy Mini Cups will be available in two flavors:
The sunflower butter flavors are appearing now on grocery shelves across the US and in Scoop Shops. The pint flavors will be featured at a MSRP of $4.48 - $5.99. Almond based mini cups will ship to stores this spring.
To learn more about the sunflower butter flavors, new mini cups, or a Scoop Shop near you visit: benjerry.com.
Americans can help increase organic farmland by purchasing a 6-Pack of Pure Gold
NEW YORK, Jan. 27, 2020 /HalcyonTV/ -- Less than one percent of America's farmland is organic and American farmers hoping to transition their fields to organic face monumental challenges. Today, Michelob ULTRA Pure Gold is launching their :60 Super Bowl LIV spot featuring 6 For 6-Pack, a new program that allows consumers to join the brand in helping farmers transition six square feet of farmland into organic with each purchase of a 6-pack of Michelob ULTRA Pure Gold.
Michelob ULTRA Pure Gold, the first national beer brand to be USDA-certified organic, is on a mission to help U.S. farmers who have an interest in converting to organic farming by assisting them through the transition process, which can be time consuming and challenging without support. A portion of sales from each Pure Gold 6-pack will go directly to farmers looking to transition to organic, allowing consumers to help drive change.
"There's an imbalance between consumer preference for organic products and the amount of organic farmland we currently have in the U.S. to support this need," said Azania Andrews, Vice President of Marketing, Michelob ULTRA. "The future of organic beer relies on more farmers converting to organic; we feel a responsibility to help provide choice and support to those who want to transition, so that together we can help farmers sustain and grow their business and provide consumers the products they want."
6 For 6-Pack is an expansion of an existing program launched in 2019 called Contract for Change. Contract for Change offers 3-6-year transitional barley contracts with premiums for transitional and organic barley production. Anheuser-Busch's expert agronomists are working in partnership with the CCOF Foundation, the leading organization in organic certification and training, to provide technical assistance to farmers as they navigate the steps required to grow certified organic crops. As demand for organic barley increases, Contract for Change aims to inspire the entire organic industry to assist farmers during the transition process by paying a premium for transitional and organic products and providing the needed technical training for farmers to succeed. The 6 For 6-Pack program will provide the additional funds needed to expand Contract for Change and help increase the one percent of organic farmland.
"We are eager to help farmers transition to organic production through the visionary Contract for Change program. Michelob ULTRA is truly an organic champion and we are inspired by their commitment to helping farmers overcome barriers, while advancing the benefits of organic agriculture throughout the United States," said CEO of CCOF, Kelly Damewood.
Tied to Anheuser-Busch's Better World efforts, 6 For 6-Pack also aligns with the company achieving its 2025 U.S. Sustainability Goals, one of which focuses on Smart Agriculture and financial empowerment across the company's 1,000 direct contract barley, rice, and hops farmers. With the success of Pure Gold, Michelob ULTRA recognizes the importance of making organic ingredients more accessible, and this starts with supporting farmers in local communities across the country.
"I want to thank Anheuser-Busch for their continued support of farmers. The efforts put forward by Michelob UTLRA Pure Gold with their 'Contract for Change' program have created opportunity for American barley farmers to diversify and capture extra value for their production," said Buzz Mattelin, President of the National Barley Growers Association. "We are excited that Americans can now participate with the new '6 For 6-Pack' program."
Michelob ULTRA's 6 For 6-Pack program will be supported with an integrated 360-degree campaign.
For more information on 6 For 6-pack, visit PureGold.com or follow @MichelobULTRA on Facebook, Twitter and Instagram.
BURLINGTON, Vt., Jan. 23, 2020 /HalcyonTV/ -- Chunk spelunkers rejoice! Ben & Jerry's has introduced two new flavors of oh-so-snackable cookie dough chunks. That's right--just the chunks. Put down your spoon and dig in!
Raw cookie dough has become a global phenomenon, but Ben & Jerry's are the dough-riginals. In 1984 they were the first national ice cream company to drop big chunks of chocolate chip cookie dough into a batch of ice cream. Today the company announced two new flavors of cookie dough chunks:
"We weren't entirely surprised when cookie dough chunks flew off the shelf," said Jody Eley, the innovation manager in charge of the launch. "Cookie Dough is our #1 fan favorite around the world, and we know our fans often dig around the ice cream to get to the chunks. We just made it a little easier by putting them in a bag." Eley says dough lovers sprinkle the chunks on their sundae, snack on them mid-afternoon, or eat them right out of the bag on the way home from the supermarket. The dough is safe to eat because it's made with pasteurized eggs and heat-treated flour.
Cookie Dough Chunks are available in supermarkets and participating Scoop Shops nationwide for a suggested retail price of $3.99-5.49. Learn more or find a store near you at Ben & Jerry's Flavor Locator.
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