BURLINGTON, Vt., Jan. 28, 2020 /HalcyonTV/ -- Ben & Jerry's recognizes the next generation in its 2020 lineup, offering even more non-dairy flavors and a new base mix with a sunny disposition: sunflower butter! Ben & Jerry's new sunflower butter based Non-Dairy Frozen Desserts use flower power to deliver on the full Ben & Jerry's experience with loads of chunks and swirls, while providing a delicious alternative to the existing almond based lineup.
As the first national brand to offer sunflower butter pints to the public and at its Scoop Shops, Ben & Jerry's hopes to continue to spread the non-dairy love. The company, which has made no secret of its desire to be the biggest and best purveyor of super-premium, non-dairy frozen desserts, promotes the new flavors with a bright yellow lid and packaging adorned with the bold summer flowers.
The three new non-dairy flavors offer seed-based goodness with flavors that will tantalize taste buds, including:
"Plant-based eating is one of the biggest trends in the world and ice cream lovers everywhere have shouted for non-dairy/vegan options that rise to the levels of Ben & Jerry's euphoric awesomeness," said CEO Matthew McCarthy. "I am over-the-moon excited that our Flavor Gurus have churned out something funky and chunky that is nothing short of spectacular."
For fans on the go, Ben & Jerry's is also launching two new almond based Non-Dairy Mini Cups! The popular format features one scoop in a convenient, portion-controlled pack. Non-Dairy Mini Cups will be available in two flavors:
The sunflower butter flavors are appearing now on grocery shelves across the US and in Scoop Shops. The pint flavors will be featured at a MSRP of $4.48 - $5.99. Almond based mini cups will ship to stores this spring.
To learn more about the sunflower butter flavors, new mini cups, or a Scoop Shop near you visit: benjerry.com.
Americans can help increase organic farmland by purchasing a 6-Pack of Pure Gold
NEW YORK, Jan. 27, 2020 /HalcyonTV/ -- Less than one percent of America's farmland is organic and American farmers hoping to transition their fields to organic face monumental challenges. Today, Michelob ULTRA Pure Gold is launching their :60 Super Bowl LIV spot featuring 6 For 6-Pack, a new program that allows consumers to join the brand in helping farmers transition six square feet of farmland into organic with each purchase of a 6-pack of Michelob ULTRA Pure Gold.
Michelob ULTRA Pure Gold, the first national beer brand to be USDA-certified organic, is on a mission to help U.S. farmers who have an interest in converting to organic farming by assisting them through the transition process, which can be time consuming and challenging without support. A portion of sales from each Pure Gold 6-pack will go directly to farmers looking to transition to organic, allowing consumers to help drive change.
"There's an imbalance between consumer preference for organic products and the amount of organic farmland we currently have in the U.S. to support this need," said Azania Andrews, Vice President of Marketing, Michelob ULTRA. "The future of organic beer relies on more farmers converting to organic; we feel a responsibility to help provide choice and support to those who want to transition, so that together we can help farmers sustain and grow their business and provide consumers the products they want."
6 For 6-Pack is an expansion of an existing program launched in 2019 called Contract for Change. Contract for Change offers 3-6-year transitional barley contracts with premiums for transitional and organic barley production. Anheuser-Busch's expert agronomists are working in partnership with the CCOF Foundation, the leading organization in organic certification and training, to provide technical assistance to farmers as they navigate the steps required to grow certified organic crops. As demand for organic barley increases, Contract for Change aims to inspire the entire organic industry to assist farmers during the transition process by paying a premium for transitional and organic products and providing the needed technical training for farmers to succeed. The 6 For 6-Pack program will provide the additional funds needed to expand Contract for Change and help increase the one percent of organic farmland.
"We are eager to help farmers transition to organic production through the visionary Contract for Change program. Michelob ULTRA is truly an organic champion and we are inspired by their commitment to helping farmers overcome barriers, while advancing the benefits of organic agriculture throughout the United States," said CEO of CCOF, Kelly Damewood.
Tied to Anheuser-Busch's Better World efforts, 6 For 6-Pack also aligns with the company achieving its 2025 U.S. Sustainability Goals, one of which focuses on Smart Agriculture and financial empowerment across the company's 1,000 direct contract barley, rice, and hops farmers. With the success of Pure Gold, Michelob ULTRA recognizes the importance of making organic ingredients more accessible, and this starts with supporting farmers in local communities across the country.
"I want to thank Anheuser-Busch for their continued support of farmers. The efforts put forward by Michelob UTLRA Pure Gold with their 'Contract for Change' program have created opportunity for American barley farmers to diversify and capture extra value for their production," said Buzz Mattelin, President of the National Barley Growers Association. "We are excited that Americans can now participate with the new '6 For 6-Pack' program."
Michelob ULTRA's 6 For 6-Pack program will be supported with an integrated 360-degree campaign.
For more information on 6 For 6-pack, visit PureGold.com or follow @MichelobULTRA on Facebook, Twitter and Instagram.
BURLINGTON, Vt., Jan. 23, 2020 /HalcyonTV/ -- Chunk spelunkers rejoice! Ben & Jerry's has introduced two new flavors of oh-so-snackable cookie dough chunks. That's right--just the chunks. Put down your spoon and dig in!
Raw cookie dough has become a global phenomenon, but Ben & Jerry's are the dough-riginals. In 1984 they were the first national ice cream company to drop big chunks of chocolate chip cookie dough into a batch of ice cream. Today the company announced two new flavors of cookie dough chunks:
"We weren't entirely surprised when cookie dough chunks flew off the shelf," said Jody Eley, the innovation manager in charge of the launch. "Cookie Dough is our #1 fan favorite around the world, and we know our fans often dig around the ice cream to get to the chunks. We just made it a little easier by putting them in a bag." Eley says dough lovers sprinkle the chunks on their sundae, snack on them mid-afternoon, or eat them right out of the bag on the way home from the supermarket. The dough is safe to eat because it's made with pasteurized eggs and heat-treated flour.
Cookie Dough Chunks are available in supermarkets and participating Scoop Shops nationwide for a suggested retail price of $3.99-5.49. Learn more or find a store near you at Ben & Jerry's Flavor Locator.
TUSTIN, Calif., Jan. 21, 2020 /HalcyonTV/ -- Join us on January 22nd at 12PM for the official ribbon-cutting ceremony at Rock & Brews Tustin. Founder, Owner and Rock Hall of Famer of rock band KISS, Paul Stanley, will appear for the event, which will contribute 20% of sales all day to the American Legion Post 227. The American Legion Post 227 has been supporting veterans in Tustin and throughout Orange County for more than 50 years. Rock & Brews proudly supports veterans and has contributed more than 50,000 free meals to veterans since first opening in 2010. The American Legion Color Guard will open the event with the Presentation of Colors and National Anthem at 12:45PM followed by the ribbon cutting at 1PM.
We're officially Serving Those Who Rock at 1222 Irvine Blvd in the City of Tustin, the 21st Rock & Brews location to open since 2010. The restaurant measures in at just over 8,500 square feet with 17 flat-screen TVs. It's a summer concert feel year-round on the patio where tailgate-style games and a kid's play area offer a relaxed vibe for the whole family. Rock & Brews Tustin offers a full bar, over 52 beers on tap, plus dozens more in bottles from the best breweries on the planet take center stage. Stop by on Wednesday, January 22nd at 12PM for a beer, burger and to support your local OC veterans.
Rock & Brews is a one-of-a-kind, rock-inspired restaurant and entertainment concept designed to engage people of all ages with quality handcrafted American food and local favorites, a second to none selection of craft and international beers. Founded by rock icons Gene Simmons and Paul Stanley of KISS, along with partners, restaurateur Michael Zislis and concert industry veterans Dave and Dell Furano, the first Rock & Brews opened near LAX Aiport in Southern California in 2010. Each of the brand's 21 locations in the United States and Mexico boasts a backstage environment showcasing iconic rock art, concert trusses and lighting, and multiple flat screens sharing some of the greatest rock concert moments of all time. Most offer a play area for kids and many are dog-friendly. For more information, please visit www.rockandbrews.com.
For One Night Only, Guests Will Experience Two Decades of Delectable Dishes and Cocktail Favorites
TAMPA, Fla., Jan. 21, 2020 /HalcyonTV/ -- The fresh fish experts at Bonefish Grill will kick off their 20th anniversary year with a blast from the past to delight guests who've made the now-iconic restaurant a favorite with nearly 200 locations nationwide. Bonefish Grill was founded by friends Tim Curci and Chris Parker in January 2000 in St. Petersburg, Florida, where they opened the first Bonefish Grill, fueled by their shared love for catching, cooking and serving fresh fish.
The founders' vision still rings true today, demonstrating a deep understanding and passion for seafood and expertise to create an unparalleled lineup of dishes designed to please every palate. Bonefish Grill's vibrant, comfortable ambiance has been a hallmark of the restaurant from the beginning, featuring hardwood floors, upbeat music and flattering lighting, complemented by the enticing aroma of the wood-fired grill.
"Two decades after Tim and Chris opened the first Bonefish Grill just a few blocks north of our current St. Petersburg location, we're proud to say we have remained dedicated to their mission of serving perfectly prepared fresh fish and creating an incredible dining experience," said Jeff Carcara, President of Bonefish Grill. "Offering a taste of the past is our way to say thank you to our longtime guests as we begin a year of special celebrations."
The milestone menu that will be served on January 23rd features a mix of past and present, offering guests the best of two decades of favorite dishes and drinks. Appetizers and entrées include:
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