Bigo Live Kicks Off #BigoPride With Pride Month Celebrations Around the GlobeHollywood Stars, Activists and LGBTQ+ Creators to Participate in Panels and Discussions
LOS ANGELES, June 10, 2021 /HalcyonTV/ -- Bigo Live, a global leader in live streaming and entertainment, is proud to celebrate Pride Month with a host of activities and panel discussions happening around the world. Taking place between June 12-18, the highlight of #BigoPride Week will include a multi-guest panel discussion hosted by well-known entertainer, Jason Lee, on June 18th at 6 p.m. PT. Consisting of the streaming service's most notable LGBTQ+ creators, the panel will also include very special guests: Hollywood heavy hitter, Tiffany Haddish, and reality TV royalty Tiffany "New York'' Pollard.
In addition to participating in Jason's panel, Tiffany Haddish will also be contributing all earnings from her appearance to non-profit organization, She Ready Foundation. Drawing from her own personal experiences in foster care, Tiffany Haddish founded the She Ready Foundation to empower, support and encourage children living in the foster care system.
"While diversity, inclusivity and tolerance should be practiced everyday, Pride Month helps shine the spotlight on LGBTQ+ causes, and I couldn't be happier to host a powerful panel on Bigo highlighting LGBTQ+ streamers and issues," said Jason Lee. "I'm excited to partner with Bigo who gives everyone a voice and a platform, and I hope as they grow they continue to find ways to make Bigo the place where creators of color and the LGBTQ+ communities can truly control their individuality and profitability through their culturally conscious content."
"We are honored to not only provide a safe space for our LGBTQ+ creators to produce exciting content, but to also celebrate their stories," said James Wang, Senior Vice President of Bigo Live. "We hope this open discussion will reinforce our commitment to to LGBTQ+ community and encourage creators to continue sharing their voices."
In addition to the multi-guest panel, Bigo Live will also be making a $10,000 donation to the National Center for Transgender Equality, a nonprofit social equality organization founded in 2003 by transgender activist Mara Keisling in Washington, D.C.
"We are so pleased to be partnering with Bigo Live this Pride Month to spread awareness around LGBTQ+ causes and encourage budding creators in our community to utilize the platform to express themselves," said Rodrigo Heng-Lehtinen, Deputy Executive Director of the National Center for Transgender Equality. "This donation will be integral to our organization, helping us continue to be a resource for transgender people and persist in our social justice advocacy mission."
In addition to the stateside celebration, #BigoPride will also include exciting events throughout the globe.
About Bigo Live
Bigo Live is one of the world's fastest-growing live streaming social communities where users broadcast in real-time to share life moments, showcase their talents, and interact with people from around the world. Bigo Live has around 400 million users in over 150 countries and is currently the market leader in the live streaming industry. Launched in March 2016, Bigo Live is owned by Bigo Technology, which is based in Singapore.
In honor of pride month: SodaStream and Star Laverne Cox Release New Pride video Spotlighting Cox as Superhero for LGBTQI+ Rights
The Brand Revamps Its Iconic Sparkling Water Maker into Customizable 'Rainbow Story' Special Edition with Rainbow Markers Inviting Consumers To Personalize With Their Own Pride Stories
ISRAEL, June 8, 2021 /HalcyonTV/ -- Today SodaStream, the leading sparkling water brand releases its 2021 campaign in support of Pride month. The brand teams up with Emmy-nominated actress and prominent trans advocate Laverne Cox in a beautifully animated film entitled, "Rainbow story."
The film stars Laverne as a superhero and takes us through key moments in her life, beginning with a live action sequence and transitioning into animation as Laverne's story unfolds. We see her evolve from childhood and the challenges that brought into the strong accomplished woman she is today, taking part in major milestones for LGBTQI+ rights and celebrating her personal achievements, some of which were a first for the trans community all over the world. The video leaves viewers with a message from Laverne encouraging people to proudly share their own rainbow story.
In celebration of Pride Month, SodaStream is also releasing Limited Edition 'Rainbow Story' Sparkling Water Maker kits. The 'Rainbow Story' machine features a sleek matte black design and comes with a special pack of six rainbow markers, inviting consumers to personalize their machines by writing or illustrating their personal pride stories.
"I love SodaStream and I love the idea of being a superhero. I also love that part of the proceeds from the sale of this Rainbow Story SodaStream are going to an NGO that services the LGBTQI+ community all over the world," commented Laverne Cox. "I think giving back and being of service is really what it's all about".
"At SodaStream we stand for equality. We are happy to participate in Pride again this year and honored to collaborate with Laverne, a real life super hero who inspires all of us." commented Karin Schifter-Maor, SodaStream Chief Marketing Officer. "We hope our special edition sparkling water maker will encourage our consumers to share their own story with pride."
The Limited Edition 'Rainbow Story' Sparkling Water Maker kit is available at www.sodastream.com for $99.99.
To further the cause, for the third year in a row SodaStream is partnering with ILGA World, a global LGBTQI+ NGO, and 10% of proceeds from the 'Rainbow Story' products will be donated to the organization.
SodaStream, part of PepsiCo, is the world's leading sparkling water brand by volume. SodaStream enables consumers to enjoy endless good bubbles at home, without hassle, and help save the planet. SodaStream bubbles are better for the consumer - healthy, easy to make, light to carry - helping consumers replace thousands of single-use plastic bottles with one reusable SodaStream bottle. To learn more about SodaStream visit www.SodaStream.com and follow SodaStream on Facebook, Instagram, and YouTube.