KANSAS CITY, Mo., Dec. 15, 2019 /HalcyonTV/ -- Earlier this week, a decision was made at Crown Media Family Networks to remove commercials featuring a same-sex couple.
"The Crown Media team has been agonizing over this decision as we've seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision. Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives. Anything that detracts from this purpose is not who we are. We are truly sorry for the hurt and disappointment this has caused." said Mike Perry, President and CEO, Hallmark Cards, Inc.
Hallmark is, and always has been, committed to diversity and inclusion – both in our workplace as well as the products and experiences we create. It is never Hallmark's intention to be divisive or generate controversy. We are an inclusive company and have a track record to prove it. We have LGBTQ greeting cards and feature LGBTQ couples in commercials. We have been recognized as one of the Human Rights Campaigns Best Places to Work, and as one of Forbes America's Best Employers for Diversity. We have been a progressive pioneer on television for decades – telling wide ranging stories that elevate the human spirit such as August Wilson's The Piano Lesson and Colm Tóibín's The Blackwater Lightship, both of which highlight the importance of tolerance and understanding.
Hallmark will be working with GLAAD to better represent the LGBTQ community across our portfolio of brands. The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials.
"Across our brand, we will continue to look for ways to be more inclusive and celebrate our differences." Perry said.
PHOENIX, Dec. 10, 2019 /HalcyonTV/ -- The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a consumer survey to understand consumer preferences and attitudes toward presidential candidates and their advertising campaigns ahead of the February 3rd Iowa Democratic Caucus.
The survey, conducted December 2-4, queried 423 adults 18+ throughout Iowa who identify with the Democratic party.
Key findings of the study include:
"With such a large field of candidates, name recognition is crucial in these early political tests," says Brian Colling, CEO of Colling Media. "Advertising has long played a significant role in campaigns. From yard signs to broadcast radio/TV, and from savvy social media to digital plays, there's no question that strategic and targeted advertising are the foundation of any candidate's campaign. In a time that many people may consider a toxic political climate, the Colling Media survey data supports the contention that positive messages are resonating with voters. And conversely, negative advertising may not be effective during the early primaries."
About Colling Media
Colling Media, based in Scottsdale, AZ, is a full-service national digital advertising and marketing agency specializing in advertising branding and strategy, digital and traditional advertising, media buying, paid search, lead generation, content marketing and SEO. More information can be obtained at www.collingmedia.com and by following the company on LinkedIn (https://www.linkedin.com/company/colling-media/), Facebook, (https://www.facebook.com/collingmedia/), and Twitter (https://twitter.com/collingmedia).