 KANSAS CITY, Mo., Dec. 15, 2019 /HalcyonTV/ -- Earlier this week, a decision was made at Crown Media Family Networks to remove commercials featuring a same-sex couple.
"The Crown Media team has been agonizing over this decision as we've seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision. Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives. Anything that detracts from this purpose is not who we are. We are truly sorry for the hurt and disappointment this has caused." said Mike Perry, President and CEO, Hallmark Cards, Inc. Hallmark is, and always has been, committed to diversity and inclusion – both in our workplace as well as the products and experiences we create. It is never Hallmark's intention to be divisive or generate controversy. We are an inclusive company and have a track record to prove it. We have LGBTQ greeting cards and feature LGBTQ couples in commercials. We have been recognized as one of the Human Rights Campaigns Best Places to Work, and as one of Forbes America's Best Employers for Diversity. We have been a progressive pioneer on television for decades – telling wide ranging stories that elevate the human spirit such as August Wilson's The Piano Lesson and Colm Tóibín's The Blackwater Lightship, both of which highlight the importance of tolerance and understanding. Hallmark will be working with GLAAD to better represent the LGBTQ community across our portfolio of brands. The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials. "Across our brand, we will continue to look for ways to be more inclusive and celebrate our differences." Perry said. PHOENIX, Dec. 10, 2019 /HalcyonTV/ -- The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a consumer survey to understand consumer preferences and attitudes toward presidential candidates and their advertising campaigns ahead of the February 3rd Iowa Democratic Caucus.
The survey, conducted December 2-4, queried 423 adults 18+ throughout Iowa who identify with the Democratic party. Key findings of the study include:
"With such a large field of candidates, name recognition is crucial in these early political tests," says Brian Colling, CEO of Colling Media. "Advertising has long played a significant role in campaigns. From yard signs to broadcast radio/TV, and from savvy social media to digital plays, there's no question that strategic and targeted advertising are the foundation of any candidate's campaign. In a time that many people may consider a toxic political climate, the Colling Media survey data supports the contention that positive messages are resonating with voters. And conversely, negative advertising may not be effective during the early primaries." About Colling Media Colling Media, based in Scottsdale, AZ, is a full-service national digital advertising and marketing agency specializing in advertising branding and strategy, digital and traditional advertising, media buying, paid search, lead generation, content marketing and SEO. More information can be obtained at www.collingmedia.com and by following the company on LinkedIn (https://www.linkedin.com/company/colling-media/), Facebook, (https://www.facebook.com/collingmedia/), and Twitter (https://twitter.com/collingmedia).  Bud Light is partnering with the Canadian-based human rights organization to pledge up to $100K toward Rainbow Railroad's work to help persecuted LGBTQ+ people escape harassment and violence TORONTO, May 28, 2019 /HalcyonTV/ - In their continued support of inclusivity and the LGBTQ+ community, Bud Light Canada is partnering with Canadian-based international charity Rainbow Railroad, that has been supporting LGBTQ+ people at risk around the world since 2006, to launch a limited-edition, rainbow inspired can to celebrate Pride.
Bud Light will donate up to $1.45 for every limited-edition case purchased to Rainbow Railroad, assisting in their efforts to help people flee state-sanctioned persecution and find pathways to safety with emergency travel support. In addition to swapping out the cans' iconic Bud Light blue for a colour scheme inspired by the rainbow Pride flag, Bud Light has also adjusted its brand name's logo to emphasize the letters LGBT+. "Bud Light is a beer that brings people together – it's truly made for all, so we're excited to be leading an initiative that not only celebrates inclusivity, but that also makes a positive impact," says Todd Allen, vice-president, marketing, Labatt Breweries of Canada. "We have been a long-standing supporter of Pride in Canada for over 20 years, and we're looking forward to continuing to engage more people and have further positive impact within the community." "We are so proud and inspired to partner with Labatt this Pride season on a stunning rainbow can," said Executive Director Kimahli Powell. "It's generous support like this that makes our life saving work possible. And that support is needed more than ever before." "In 2018, we helped almost 200 people travel from fear to freedom," says Powell. "But what we remain focused on is the people we can't help because of lack of funds. Already in 2019, we've had more than 1,000 requests for help, putting us on track to more than double the number of requests last year." Beyond the partnership with Rainbow Railroad, as an official sponsor of Toronto Pride, Bud Light will also be announcing a series of other initiatives throughout the month of June, culminating in their interactive footprint at Toronto Pride, and their float at the Pride Parade on June 23rd. The book, written by Dr. Steven R. Yacovelli, is focused on building leadership skills for members of the LGBTQ + Community. ORLANDO, Fla., May 20, 2019 /HalcyonTV/ -- "The Gay Leadership Dude," Dr. Steve Yacovelli, is proud to announce the official launch of his new book, "Pride Leadership" on June 5th, 2019. Just in time for Pride Month, the book will "come out" at an official launch party in conjunction with the Central Florida LGBTQ+ Chamber of Commerce, Metropolitan Business Association (MBA). "As we [the LGBTQ+ Community] continue to fight for equality and social justice in our world, it occurred to me that we aren't' doing enough to cultivate our collective leadership awesomeness. And there's very little focus on developing this talent specifically for the LGBTQ+ Community, especially in a contemporary, mainstream business book. So, leveraging my twenty-five-plus years as a leadership and change management consultant, I wrote Pride Leadership for us to collectively grow those leadership skills," says Dr. Steve Yacovelli, also known as "The Gay Leadership Dude." The foreword of the book was written by out State Representative of Pennsylvania Brian K. Sims. "Am I saying in Pride Leadership that my straight brothers and sisters aren't good leaders? Of course not!" he says with a laugh. "But I started to think about the LGBTQ+ Community and our shared experiences through the lens of what I see that makes someone effective as a leader in today's workplace, and it hit me: LGBTQ+ folks—in general—naturally have a lot of the skills and experience it takes to be effective leaders. Whether that's having empathy, being authentic, or knowing how to communicate effectively to a variety of audiences, through our shared journey we've had practice in many of these areas. And we can channel that experience into being a more effective and inclusive leader and work and beyond," he explains. The book is the start of what Dr. Yacovelli calls a "gay leadership movement." In conjunction with the book, a six month "LGBTQ+ Pride Leadership Academy" is being created that will blend face-to-face, online, and self-paced learning experiences to cultivate and grow leadership competencies. The Academy launches later this summer. The book is available June 5th at: www.SteveOnAmazon.com Limited Edition is latest LGBTQ initiative from Stoli, who came out with a Harvey Milk tribute bottle last year and has been supporting the community for more than 25 years NEW YORK, May 7, 2019 /HalcyonTV/ -- Stoli® Vodka, the original premium vodka with uncompromising quality since 1938, announced today the launch of the Stoli® "Spirit of Stonewall" limited edition bottle, which will be behind the bar and at participating retail outlets beginning later this month. Designed to honor the 50th anniversary of the Stonewall Uprising in New York City, a seminal moment in the modern LGBTQ rights movement, the Stoli Spirit of Stonewall bottle continues the Stoli® brand's long-standing support of the LGBTQ community. The limited edition will help raise funds for the Stonewall Inn Gives Back Initiative in support of its mission to eliminate the social intolerances that profoundly impact the lives of LGBTQ citizens in America and abroad, through awareness campaigns, educational programming, fundraising and public dialogue.
The bottle was designed by Lisa Marie Thalhammer, an award-winning visual artist and member of the LGBTQ community, who is best known for her iconic 13-color rainbow "LOVE" mural located on Blagden Alley in Washington, D.C.'s Shaw neighborhood. For the Spirit of Stonewall bottle, Thalhammer used a mural theme and incorporated emblematic LGBTQ imagery, including five hands and three protest signs at the corner of Gay and Christopher Streets outside of the Stonewall Inn, a high heel to represent the transgender activists who initiated the 1969 uprising, a sign spelling out "LIBERATION" as a reference to the Gay Liberation Front that includes three gender symbols, as well as a peace sign and protest fist holding a rainbow energy ribbon that swirls between fingers and brings the community together. The brand will be hosting two private, invitation-only launch events for consumers to celebrate the Spirit of Stonewall bottle. The first will be a special artist's release party in Thalhammer's hometown of Washington, D.C., during which she'll create a canvas featuring the label artwork. A second event is scheduled to take place on June 25th during World Pride in New York City. Additionally, a piece of art commemorating the Spirit of Stonewall is planned for an unveiling ahead of the Stoli Key West Cocktail Classic, the world's largest annual LGBTQ bartending competition, beginning on June 4th. "We are thrilled that Stoli is continuing its long-standing tradition of supporting the LGBTQ community by working with the Stonewall Inn Gives Back Initiative," said Stonewall Inn Gives Back Initiative President, CEO & Co-Founder, Stacy Lentz. "These much-needed funds will help continue the Stonewall legacy especially in places where equality has been slow to arrive, and full legal protections are not in place." "Pride is all about sticking up for something you believe in – just as the brave patrons of the Stonewall Inn did 50 years ago – that all good people deserve to love freely and stand proudly in the bright spotlight of the beauty of their diversity without the expectation that one needs to hide in the shadows, or in the closet," said Stoli LGBTQ National Brand Manager and Ambassador, Patrik Gallineaux. "Stoli celebrates the legacy of our gay bars, such as Stonewall, as the original community centers and safe spaces. It is a privilege to utilize our bottle as a platform for purposeful visibility and education via our second LGBTQ tribute bottle, the Stoli 'Spirit of Stonewall' limited edition." The Stoli Spirit of Stonewall Limited Edition bottle is 80 proof, or 40% alcohol by volume (ABV), and a suggested retail price of $22.99 for 1L. To learn how you can join in supporting global equality and acceptance, please visit www.stoli.com or follow Stoli on Instagram @Stoli, on Facebook @Stoli and on Twitter @Stoli. |
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