PHOENIX, Dec. 10, 2019 /HalcyonTV/ -- The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a consumer survey to understand consumer preferences and attitudes toward presidential candidates and their advertising campaigns ahead of the February 3rd Iowa Democratic Caucus.
The survey, conducted December 2-4, queried 423 adults 18+ throughout Iowa who identify with the Democratic party.
Key findings of the study include:
"With such a large field of candidates, name recognition is crucial in these early political tests," says Brian Colling, CEO of Colling Media. "Advertising has long played a significant role in campaigns. From yard signs to broadcast radio/TV, and from savvy social media to digital plays, there's no question that strategic and targeted advertising are the foundation of any candidate's campaign. In a time that many people may consider a toxic political climate, the Colling Media survey data supports the contention that positive messages are resonating with voters. And conversely, negative advertising may not be effective during the early primaries."
About Colling Media
Colling Media, based in Scottsdale, AZ, is a full-service national digital advertising and marketing agency specializing in advertising branding and strategy, digital and traditional advertising, media buying, paid search, lead generation, content marketing and SEO. More information can be obtained at www.collingmedia.com and by following the company on LinkedIn (https://www.linkedin.com/company/colling-media/), Facebook, (https://www.facebook.com/collingmedia/), and Twitter (https://twitter.com/collingmedia).