Chick-fil-A® Creates Virtual and Brick-and-Mortar "Time Shop" Experiences to Inspire Together Time Starting Thanksgiving Day
ATLANTA, Nov. 27, 2019 /HalcyonTV/ -- It's the most wonderful time of the year – but it's also the busiest. This November, Chick-fil-A is launching an initiative to help people give the gift of time. The restaurant company is introducing a campaign with a special two-minute animated film, an online Time Shop, and a limited-time pop-up in New York City—all centered around creating space and gifting "Together Time" at the holidays.
In a national survey commissioned by Chick-fil-A*, 73-percent of respondents said they want more time together with people they care about. Ninety-three percent said quality time together is the single most important ingredient to creating favorite holiday memories, surpassing the food, decorating and music, parties and gifts.
Chick-fil-A's "Together Time" campaign is fronted by a two-minute animated story introducing the magical world of The Time Shop™, whose characters and storyline remind us that while time can easily get away from us all, it's truly time together that matters most. The animated story will premiere on NBC Thanksgiving morning and will continue to air in select programming throughout November and December. It tells the story of a family rediscovering the importance of time well-spent through a young girl and her magical visit to a fantasy Time Shop where the girl learns about "Lost Time," "Time that Flies," and the best time of all, "Together Time."
Beyond the film, the campaign comes to life in unexpected ways.
Survey respondents say there is a gap in the amount of time they spend versus the amount of time they would like to spend with people they care about. On average, respondents spend 14 hours per week with people they care about, but wish they could spend significantly more. Chick-fil-A's survey also found:
For more information, to watch the animated film, give the gift of time or make a reservation for The Time Shop Experience in New York, visit chick-fil-a.com/timeshop.
*Survey commissioned by Chick-fil-A, Inc. and conducted by The Bantam Group research firm.