Pet food industry disruptor embarks on national expansion and brings freshly prepared, human-grade pet food to Petco's Union Square location with first-of-its-kind in-store kitchen
NEW YORK, May 10, 2019 /HalcyonTV/ -- JustFoodForDogs, the first-ever health and wellness kitchen for dogs, and Petco today announce the opening of the first-ever in-store pet food kitchen at Petco's flagship store in New York'sUnion Square.
The kitchen – which will prepare fresh, human-grade pet food daily – marks a new milestone in a partnership the two industry-leading brands launched in May 2018 and joins JustFoodForDogs' existing lineup of stand-alone kitchens in California, Seattle and others currently under construction in Boston and Chicago.
"We're thrilled to introduce New York's first fresh pet food kitchen and mark the beginning of our national expansion with our first kitchen location on the East Coast," said Shawn Buckley, founder of JustFoodForDogs. "Our partnership with Petco has allowed us to increase our national footprint, and with this new location, we're making it easier to access our freshly-prepared meals, custom diet plans, health supplements and more."
In 2010, JustFoodForDogs launched the fresh food movement for pets with the opening of their first public kitchen, where trained chefs cook fresh, human-grade food exclusively for pets. Dedicated to increasing the quality and length of life for as many dogs as possible through a balanced whole food diet, JustFoodForDogs offers the only food on the market proven healthy by two independent universities, who conducted year-long feeding trials proving their recipes boost the immune system of dogs in a healthy way.
On track to be the largest purchaser of ground venison in the United States, JustFoodForDogs has upended the nearly $30 billion pet food industry by creating a new market for fresh, human-grade pet food. Serving more than 40 million meals annually, JustFoodForDogs is taking their West Coast success to the East Coast in this major step to continue their national expansion.
The 1,350-square-foot open health and wellness kitchen in Petco's newly-remodeled Union Square store will feature state-of-the-art stainless-steel appliances with JustFoodForDogs trained chefs hand-preparing the signature recipes. Similar to JustFoodForDogs' existing kitchens, it will produce 2,000 pounds of food daily, seven days a week.
"The ability to provide fresh, made-before-your-eyes pet food with real, unprocessed human-grade ingredients is game-changing, both for Petco and for the pets and pet parents we serve," said Petco Co-Chief Merchandising Officer Nick Konat. "This launch truly brings to life our bold nutrition standards, and serves as another proof point in our steadfast commitment to only offering foods we believe support the overall health and wellness of pets. We're incredibly proud of our partnership with JustFoodForDogs and excited to bring the amazing products and experience they provide to more pet parents than ever before."
As of May 1, Petco became the first and only major retailer of pet food and treats to take a stand against artificial ingredients by clearing its shelves of food and treats containing artificial colors, flavors and preservatives* for dogs and cats.
The most popular JustFoodForDogs meals include combinations such as beef and russet potato; chicken and white rice; turkey and whole wheat macaroni and more, as well as a line of therapeutic diets prescribed by veterinarians to treat common pet health conditions such as food and environmental allergies. Also available are grab-n-go snacks such as dehydrated chicken breast and beef flank steak, along with the brand's lineup of vitamins and supplements. Along with Petco's knowledgeable store partners, nutritional consultants from JustFoodForDogs will be in-store to guide pet parents in selecting the best options to suit the nutritional needs of their family pets.
All JustFoodForDogs offerings are created by a team of in-house veterinarians who formulate meals with fresh, whole-food ingredients that are USDA-certified for human consumption, in recipes nutritionally balanced for dogs as well as cats. Additionally, JustFoodForDogs works directly with veterinarians to create custom diets for pets with health challenges, creating feeding plans to address canine and feline health issues such as obesity, digestive disorders, pancreatitis, diabetes and liver disease. Every item produced by JustFoodForDogs goes through a rigorous quality control process approved by one of the country's most renowned board-certified veterinarian toxicologists.
JustFoodForDogs products are already available at more than 1,000 Petco stores nationwide, including nearly 100 New York stores, and online at JustFoodForDogs.com and petco.com/justfoodfordogs. JustFoodForDogs is set to open three more stand-alone kitchens this year and continue its expansion with more in-store pantries and kitchens in Petco stores nationwide over the next four years.
For more information visit JustFoodForDogs.com and petco.com/JustFoodForDogs.
*Artificial ingredients initially planned for removal are those Petco defines below as artificial colors, flavors and preservatives, determined by referencing guidelines provided by AAFCO and FDA. Substances that are derivatives or mimics of natural compounds are not included. In addition, substances that may fall into categories outside the Petco definition of artificial colors, flavors and preservatives are not included at this time. While Petco reviews ingredient panels of our products in determining which products meet our nutrition standard definition, we cannot guarantee the absence of trace impurities from soil, water, air or the ingredient supply chain in any product. As Petco continues to evaluate and develop our nutrition standards with a focus on what is best for our customers' pets, Petco reserves the right to re-evaluate these standards and to continue to refine ingredients.
JustFoodForDogs kitchens and pantries are currently located throughout California and in Seattle, WA, with expansion across the country in 2019. In addition to prepared meals, the company also offers their recipes and nutrient blends available for those who want to make healthy, whole-food meals for their pets from scratch at home. The company has a team of ten veterinarians on staff, including a board-certified veterinary nutritionist, a board-certified veterinary toxicologist, and a board-certified veterinary dermatologist. The company also offers snacks, supplements, veterinary support diets, custom formulations and a cat recipe. The foods are available online and can be shipped nationwide. To learn more about JustFoodForDogs, visit JustFoodForDogs.
Smart Hemp™ CBD Can Help Mitigate Pet Allergies
MINNEAPOLIS, May 10, 2019 /HalcyonTV/ -- Allergy season! Like their human owners, pets can suffer the same discomforts of allergies in many of the same ways. Spring can be a difficult time for pets with allergies. Blooming trees, high pollen counts, even grass can affect our pets. Smart Hemp™ CBD has sixteen product options; specifically formulated for pets, veterinarian approved, sourced from carefully screened suppliers, and trackable from seed to final product. From tinctures, to soft bites, and even topical balms, Smart Hemp™ CBD has your pet covered with the highest-quality ingredients that contain no pesticides, artificial chemicals, or other contaminants.
"Lucy, our six-year-old white lab, was always getting 'hotspots,'" said Lori M. from Bloomington, Indiana. "We started using Smart Hemp tincture twice daily. This really helped with her scratching. It wasn't until I started using the Smart Hemp topical pet balm that I really started seeing some great results. The hotspots stopped oozing and smelling. I would recommend Smart Hemp CBD products and will continue to use them with Lucy.
Developed under the direction of a veterinarian, these products are specifically crafted to support relief in our treasured cats and dogs. Each product is produced from high-quality hemp and is THC free, non-GMO, organically grown, and manufactured in the United States.
"Seasonal allergies can be hard on a pet and we want to provide an option for owners," said Bill Hansen, founder of Smart Hemp CBD. "Alleviation of allergy conditions will only help the pet have a better quality of life. Tinctures are a good option to consider as the drops begin to absorb into the system at the tongue or gum line. So support happens quickly. Balms are a great option for specific hot spots, itching and bug bites."
Whether seasonal or annual, Smart Hemp™ CBD products can help your pet out in their time of need.
Smart Hemp CBD products are supplements and should not be substituted for medications your veterinarian is prescribing. And always, consult your veterinarian before starting a CBD program in place of a prescribed medication. Learn more by visiting MySmartHempCBD.com.
LONDON, March 28, 2019 / HalcyonTV-- Celebrating the start of National Pet Month, with its focus on the positive impact of pets on mental wellbeing, the Pet Food Manufacturers' Association (PFMA) releases its 2019 pet data, based on interviews with 8000 households[i]. The data confirms a stable pet population, which equates to 40% of households benefiting from pet ownership.
TOP TEN PETS
9 million dogs (25% households)
7.5million cats (17% households)
600,000 rabbits (1% households)
500,000 indoor birds (1% households)
500,000 domestic fowl ( 0.4% households)
400,000 Guinea Pigs (1% households)
300,000 hamsters (1% households)
300,000 tortoises and turtles (0.7% households)
300,000 lizards (0.6% households)
200,000 snakes (0.4% households)
Key Pet Population Data:
Tanya Michelsen, Associate Director and Head of Brand Research at YouthSight, a youth agency that specialises in understanding Gen Z and Millennials explains: "Today, we are all looking for different ways to relieve stress and make our lives happier and more relaxing. In fact, 62% of 16-24 years olds tell us they regularly do as little as possible in their free time[iv]."
Tanya concludes: "For Millennials, who are increasingly having children later in life, a pet is the perfect companion. They provide an everyday routine, non-judgemental company and give owners a reason to exercise and have fun. They provide stability in a fast paced, ever changing world."