InterContinental® Hotels & Resorts launches InterContinental ICons, inviting tourists to rediscover what makes a city attractive

CANNES , France, December 23, 2019 / HalcyonTV / - InterContinental® Hotels & Resorts, the   world's largest luxury hotel brand , launches InterContinental ICons , a campaign that invites travelers to share experiences about some of the most amazing cities in the world, such as London , New York , Paris , Shanghai , Dubai , Sydney and Mexico. Campaigns based on the results of an independent survey, social media analysis, and insights from key opinion leaders this, aims to inspire world travelers to rediscover something unique from these cities that makes it interesting.

Independent IHG studies [1] , conducted in New York , London , Paris , Shanghai , Dubai , Sydney and the city of Mexico, reveal that tourists often do and know little in the city they visit. Seventy-seven percent said they felt obliged to visit the most popular tourist sites, but 75% of them expressed a desire to have more experience than just visiting popular places. They want to explore these cities like local residents who know a lot of information about places / activities that can be done. 
Analysis of uploads on Instagram also revealed the Eiffel Tower in Paris is the most posted tourist site , representing 10% of all uploads worldwide. Followed by Buckingham Palace, London (21%) and Central Park, New York City (20%), which are most often tagged on Instagram. This has been confirmed by locals in the seven cities. Fifty -nine percent said tourists had ignored the best in the city.
Some of the  experiences of luxury travelers around the world:

• Paris  - The fragrance of freshly baked bread on the streets of Oberkampf,Paris11e
• London - The warmth of a campfire in an old London pub on a cold day
• New York  - Fragrant roasted chestnuts from roadside food vendors along Broadway
• Shanghai - The warm aroma of Xiaolongbao in the Temple of the City Gods.
• Dubai - The sound of water coming into contact with abras (traditional wooden boats) as they glide along Dubai Creek
• Sydney  - A sense of cool breeze that touches the face when riding a ferry from Manly to Circular Quay
• Mexico City  - Mariachi music on Garibaldi plaza

Ginger Taggart , Vice President, Global Marketing, IHG Luxury Portfolio, said : " As a pioneer of luxury travel , InterContinental Hotels & Resorts has always been a gateway to places of interest and local cultural wisdom, so we understand that tourists want deeper relationships Through the places they visit, through the InterContinental ICons campaign , we are determined to rediscover authentic places and moments that may be ignored by tourists but are actually a special part of a city, we want to revive the charm and appeal of frequently visited cities and encourage discussion about what makes an iconic thing. " 
InterContinental Icons invites the public to choose the sights, sounds, tastes, aromas, and atmosphere that become the icons of each city through  online voting . In addition to online voting , InterContinental also invites the public to discuss on social media with the hashtag #intercontinentalicons .
[1] The global Toluna survey was conducted on more than 6,000 participants, between Wednesday 6 November. - Tuesday November 19. This online survey is not based on probability samples and therefore no estimates of theoretical sampling errors can be calculated.

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