Kat Von D Beauty Launches Ground-Breaking 100% Vegan Mascara, Tapping Jackie Cruz As Global Campaign Face
Orange Is The New Black Actress Is The Brand's First Celebrity Face for Their First Mascara In Five Years
SAN FRANCISCO, April 18, 2019 /HalcyonTV/ -- Highly anticipated from the brand that brings you their #1 award-winning liquid liner Tattoo Liner, Kat Von D Beauty is launching an innovation in beauty with its high performance, vegan volumizing Go Big or Go Home Mascara launching April 19th worldwide featuring Jackie Cruz as the campaign face.
Go Big or Go Home is an extreme volume vegan mascara with ultra-long wear that's powered by plant-based fats. The result: mega volume and intense black lashes that last and last - no smudges, flakes or clumps (no matter how many layers you apply)!
The 100% vegan formula contains a plant-based blend of waxes from olive & sunflower oils, which provides the base for extreme vegan volume. Nourishing sunflower and olive oils are our solution to replacing the beeswax typically found in most mascaras.
The blackest of black pigment and its plant-based blend creates a creamy texture, while the signature fluff brush, inspired by a round bristle hairbrush, creates a super volumized blown-out look for your lashes. The wavy fiber bristles on the fluff brush hold on to more formula to perfectly separate each lash at the lash line for a fanned out, eye-opening effect.
The formula and signature fluff brush paired together, yield an easy-to-apply mascara that glides on effortlessly - catching and coating every lash, for fluffy, full, intense coverage. You can stay big until you go home with the new Go Big or Go Home Mascara.
Kat Von D Beauty Go Big Or Go Home Mascara ($23) will be available April 19, 2019 on Katvondbeauty.com and Sephora.com, and in Sephora stores and Sephora inside JCPenney.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8529651-kat-von-d-beauty-go-big-or-go-home-vegan-mascara-launch/
#Vegan! Our makeup is made with love not animals - 100% Cruelty Free Forever. The Kat Von D Beauty Go Big Or Go Home Mascara is 100% vegan. Share your looks and find more inspiration at KatVonDBeauty.com, @KatVonDBeauty, #KatVonDBeauty #GBOGH #KVDBMascara.
Budweiser Honors the 50th Anniversary of the Moon Landing with its Debut of Discovery Reserve American Red Lager
The new limited-edition specialty lager pays tribute to America's pioneering spirit
NEW YORK, April 16, 2019 /HalcyonTV/ -- Today, Budweiser unveiled its new Discovery Reserve American Red Lager, a limited-edition beer brewed to celebrate the 50th anniversary of the Moon landing and the determination of the American spirit. Inspired by an archival Budweiser recipe from the time of the Apollo Moon missions, Discovery Reserve is brewed with medium-roast Voyager barley malt and features a light hoppy aroma, a toasted barley malt taste with a hint of toffee and a sharp finish. Discovery Reserve is brewed by Karissa Norrington, a Budweiser brewmaster and former U.S. Air Force Captain.
"This Bud's for those who challenged the odds and made the impossible, possible," said Ricardo Marques, VP of Marketing Core & Value Brands at Anheuser-Busch. "Budweiser Discovery Reserve is our tribute to this epic moment in history, one that will certainly continue to inspire generations of present and future explorers."
Budweiser Discovery Reserve not only commemorates the pioneering American spirit that brought us to the Moon, it also recognizes future frontiers and is a nod to the United States Air Force, which worked in great partnership with the space program of the 1960s. For the eighth consecutive year, Budweiser is partnering with Folds of Honor to support those who serve. For every case of Budweiser Discovery Reserve sold, Budweiser will donate $1 to the Folds of Honor Foundation1. Since 2011, Budweiser and its partners have donated nearly $16 million toward educational scholarships, amounting to more than three thousand scholarships for military families across the country.
"I salute Budweiser and their life-changing donations and continued commitment to Folds of Honor over the last eight years," said Major Dan Rooney, founder and CEO of Folds of Honor. "We are proud to stand with them as they release Discovery Reserve, further illustrating their commitment to our armed forces."
The design of Budweiser Discovery Reserve is inspired by the past while recognizing the future; the 11 stars represent the Apollo 11 mission and the alternating bottle caps represent both our footsteps on the Moon and our next frontier, Mars. The historic Anheuser-Busch A & Eagle has also been updated to reflect the red planet with the Earth in the background. Finally, each bottle features wings and stars inspired by the original Budweiser cans.
Budweiser Discovery Reserve is the newest addition to the popular Reserve Collection, preceded by Budweiser Reserve Copper Lager - the most successful Reserve Collection variant to date - Budweiser Freedom Reserve and Budweiser Repeal Reserve. Launched in September 2017, Budweiser's Reserve Collection was first created to develop and debut new recipes and packaging tied to premium and relevant moments in time. The Reserve Collection has seen strong performance since launch; it is a top 10 market share gainer 2 and shows a positive halo effect back to core Budweiser, helping drive total Budweiser brand quality perception.3
Budweiser Discovery Reserve is supported with a full 360-degree campaign, including in-store displays, digital advertising and social marketing programming along with new national TV creative that starts airing this week. Discovery Reserve will be available through September, or while supplies last.
For more information on Budweiser Discovery Reserve, check out Budweiser.com or follow Budweiser on Twitter, Instagram and Facebook.
Chocolate Brand introduces new way for fans to stir up mouthwatering coffee flavor
HACKETTSTOWN, N.J., April 16, 2019 /HalcyonTV/ -- The world of coffee has seen its fair share of interesting innovations and pairings over the years, from nitro brews to signature spices. But, coffee-drinkers aspire for their coffee to be a delicious experience in addition to just a java jolt. So TWIX® is giving it to them, with a game-changing new device.
To celebrate this tasty union of enjoying a TWIX® and coffee together, the brand is unveiling the extremely limited-edition TWIX® Meltdown via the TWIX® Instagram handle - a first-of-its-kind product that allows fans to place a Left TWIX® or Right TWIX® into any cup of hot coffee and pull out just the cookie, leaving them with a chocolatey, caramel TWIX® coffee. The brand expects the TWIX® Meltdown to be the greatest thing to happen to coffee since the coffee bean.
"Enjoying a TWIX® and coffee together felt like a natural pairing," said Michelle Deignan, TWIX® Brand Director, Mars Wrigley Confectionery. "So it only seemed appropriate to provide consumers a way to combine the two, literally."
Consumers can learn more about this surprising pairing and have the chance to receive a limited-edition TWIX® Meltdown device by following TWIX® on Instagram beginning April 25, 2019. Please see official rules for details.
The brand will close its stores on Earth Day, launch a global petition to make Earth Day an officially recognized holiday and celebrate exploration through city takeovers across the globe
ALAMEDA, Calif., April 16, 2019 /HalcyonTV/ -- Beginning today, The North Face will activate "Explore Mode" in major cities leading up to Earth Day on Monday, April 22. Throughout the week, The North Face will partner with musicians, artists and culinary influencers to host a series of one-of-a-kind experiences that encourage people to disconnect digitally and engage with their surroundings.
The week will culminate with The North Face and 15 organizations around the world partnering to launch a global Change.org petition to make Earth Day an officially recognized holiday. The North Face will also shut down 113 stores in the US and Canada, as well as its global headquarters on Earth Day to provide opportunity for employees to disconnect and explore.
"The North Face is no stranger to exploration and this Earth Day we are proud to join our partners and fellow explorers in a global effort to make Earth Day a national holiday," said Global General Manager of Lifestyle at The North Face, Tim Bantle. "We believe that when people take time to appreciate the Earth, they feel more connected to it and are more likely to protect it. Explore Mode urges us to unplug from our digital lives to connect in real life to the world, each other, and ourselves in the effort to move the world forward."
The North Face partnered with influencers including singer and songwriter Ella Mai, chef Angela Dimayuga and model and activist Gabrielle Richardson to host bespoke events in New York City that will reflect the brand's spirit and the mindset of exploration in music, food and art, along with encouraging exploration in the outdoors. These experiences will only be accessible to those who put down their phones and digital devices to be present in the moment.
Explore Mode experiences are rooted in inspiring and enabling people everywhere to unplug from their digital lives and connect in real life to the one another and the world around them.
"Exploration drives creativity. It is important to me to find musical inspiration from all the world's aspects," said Mai. "I'm excited to partner with The North Face to celebrate the many forms of exploration and show New York City what exploration means to me."
Before closing stores, The North Face will also switch its retail locations into Explore Mode where customers can find all the resources they need to spend Earth Day off the grid, exploring the outdoors. Customers who choose to take part in The North Face exploration activities will be rewarded with an exploration kit that includes analog gear to stay present and capture memories without the need for digital devices.
The North Face is committed to social good through programs like the Explore Fund, as well as conservation efforts since its founding in 1966. For more information on Earth Day as a national holiday or to sign the petition Click Here.