The Aflac Duck Will Make a Splash this Summer at 4 Music Festivals Nationwide While Dodging Slime in Newest Television Commercial Debuting May 6
COLUMBUS, Ga., May 6, 2019 /HalcyonTV/ -- Aflac, the leader in supplemental insurance sales at U.S. worksites, today announced it is partnering with four highly anticipated summer music festivals: Shaky Knees, BottleRock, Faster Horses and KAABOO Del Mar. The company is leveraging the power of music to bring to life the next phase of its "Aflac Isn't" marketing campaign and educate consumers about what Aflac is and when it is used.
As part of the summer campaign, Aflac will debut a new national television commercial on Monday, May 6, called "Slimy Summer" to showcase that Aflac isn't used when people think it's used, while incorporating an icon of summer that's familiar to many families across the country: slime. The spot will debut during ABC's "The Bachelorette," which airs tonight at 8 p.m. ET.
"We know from our research that Aflac's target audience shares a love of live music events, so we are excited to partner with Shaky Knees, BottleRock, Faster Horses and KAABOO Del Mar and bring new activations to these iconic festivals this summer that will help drive meaningful and memorable brand connections," says Shannon Watkins, vice president of Brand and Creative Services at Aflac. "At the same time, we are highlighting family fun – and family mishaps – that will undoubtedly occur throughout the summer through our new television commercial that explains when Aflac is used with a humorous side of summer slime."
At each festival, Aflac will host on-site experiential activations that will feature exclusive giveaways and activities to supplement the experience for hundreds of thousands of festival goers. Music lovers of all ages and backgrounds will have the opportunity to visit the Aflac Flock Spot, a central interactive hub for sharing in-the-moment music and content via social media, and a three-dimensional Aflac Help Desk designed to support the "Aflac Isn't" educational campaign.
"Music has proven to be a vital instrument in building education and awareness," said Valencia Mitchell, director of Brand Strategy, Insights and Advertising at Aflac. "By marrying diverse cultural moments with unique experiences like the Aflac Flock Spot, we can further establish to a broad base of consumers how Aflac isn't used when they may think it is and how it stands apart from other insurers."
Aflac's exciting lineup of activities planned under the theme of "Celebrities, Music, Questions about Aflac," can be found at the following music events:
To join the conversation and view behind-the-scenes updates during each music festival, follow #AflacHelpDesk and the Aflac Duck (@AflacDuck) on Twitter, Instagram and Facebook.
Halcyon of the Halcyon Television Network is an award winning aerial cinematographer.